McGrath Estate Agents racks up 667 ‘likes’ on new corporate Facebook page

McGrath Estate Agents has launched a corporate page on Facebook racking up 667 ‘likes’ since going live overnight.

The Facebook page - www.facebook.com/McGrathEstateAgents-  includes photographs of some of the prestige properties McGrath agents have sold recently and tips for vendors.

John McGrath, CEO of McGrath Estate Agents, has also launched a personal Twitter account to share his observations about the real estate market with the handle: twitter.com/johnmcgrath100. He currently has 86 followers.

He tells Property Observer, the company has been monitoring the social media space "closely for about a year to understand how we can best utilise it to add value to our stakeholders.   

"At the end of the day, until we were confident our strategy would add value, we weren’t prepared to start," he says.

“We believe our Facebook page will be of great interest and add value to all our key stakeholders: Home owners, Buyers, Sellers, Investors and of course our own team.

We will stick to our core philosophy of ‘less is more’ and focus on a handful of areas that we think are current and relevant rather than trying to be all things to all people.

"There will be lots of visual imagery and videos which we believe is where this space is going."

Writing on real estate technology site business2.com.au, online strategist Greg Vincent, says that despite being "surprisingly slow" adopters of social media, the timeline functionality on Facebook Fan Pages means that a history of McGrath Estate Agents "could be uploaded, featuring images and company milestones that took place even before Facebook existed".

"This helps to give the impression that McGrath have been on Facebook for a long time," he says.

Other estate agent networks that already have a Facebook presence include the Australian arm of Century 21 - billed as the biggest real estate organisation in the world.

Its Facebook page - www.facebook.com/Century21Australia - has 1,344 likes to date.

California-based Re/Max - one of the biggest real estate networks with operations in 80 countries - has 3,468 likes for its Facebook page: www.facebook.com/ReMaxSupport

First National Real Estate also has a corporate Facebook page - www.facebook.com/FirstNationalRealEstate - with 951 likes and celebrating their 30 years of success with a timeline going back to 1982.

Numerous indivisual estate agent offices have a Facebook presence, such as:

• Ray White Byron Bay - www.facebook.com/raywhitebyronbay
• LJ Hooker Lane Cove - www.facebook.com/ljhookerlanecove
• LJ Hooker Balmain - www.facebook.com/ljhookerbalmain
• First National Latrobe - www.facebook.com/FirstNationalLatrobe