Spanish car-sex youths encouraged to move out of home, while Trevor Marmalade gives an Aussie twist to empty nester desires

Spanish car-sex youths encouraged to move out of home, while Trevor Marmalade gives an Aussie twist to empty nester desires
Spanish car-sex youths encouraged to move out of home, while Trevor Marmalade gives an Aussie twist to empty nester desires

Young Spaniards tired of having awkward sex in the back of their cars are being told by one of Spain’s biggest online real estate portals to move out of their parents’ home and start renting their own place.

Idealista.com have launched a 20-second ad (risque warning) showing a series of still shots of Spanish couples and even threesomes caught in flagrante in their often cramped cars. The ad urges young Spaniards to stop having such uncomfortable sex and to get their own place.

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Idealista co-founder, Fernando Encinar, told Bloomberg they were trying to portray a scene familiar to Spanish youths.

“We were brainstorming the moment when people most think ‘I need my own home’ and having sex in a car sprang to mind. Millions of Spaniards have gone through it,” Encinar says.

In an effort to attract foreign investment into Spain’s 1.5 million unsold homes as banks approve fewer mortgages in the country, the Spanish government is pushing for more people to start renting.

At 85%, Spain has the third highest rate of home ownership in the euro zone.

Of the 25 million homes in Spain, three million are empty and 1.8 million are rented.

Encinar says the Spanish rental market will grow by to 25%of the total by 2015.

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He says young Spaniards are locked out of the mortgage market.

“Youngsters with no deposit saved and permanent labour contract are effectively locked out of the mortgage market. We are already seeing part of that huge pent-up demand running into flat sharing as it’s the only option for some.”

New measures to boost investment in the rental market include laws to make it easier to evict troublesome tenants, allowing landlords to raise rents above inflation and to reduce the length of leases.

Bloomberg reports that since 2007, there have been 330,000 home foreclosures in Spain.

By coincidence a somewhat less risqué effort to encourage kids to move out has been produced by Australian bread company Lawsons, though in their latest ad, the roles are somewhat reversed.

Australian comedian Trevor Marmalade plays a frustrated would-be empty nester.   

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Alistair Walsh

Alistair Walsh

Deutsche Welle online reporter

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