Apprentice no longer, Andrew Morello further along the Yellow Brick Road

Apprentice no longer, Andrew Morello further along the Yellow Brick Road
Apprentice no longer, Andrew Morello further along the Yellow Brick Road

While all the attention has been focused on comic Julia Morris, winner of last night’s Celebrity Apprentice, Andrew Morello, winner of the first season of The Apprentice back in 2009, is continuing to ply his trade alongside Mark Bouris at Yellow Brick Road.

As winner of the inaugural show, Morello won a 12-month contract at Yellow Brick Road starting in January 2010, which caused him to relocate from Melbourne to Sydney.

He has now been a part of the financial services group for almost two years, tasked with the key role of growing the franchise network as Yellow Brick Road’s head of business development.

This he has done.

When Morello joined the team in January 2010, there were fewer than 50 franchisees on board. The current count is 79, with Bouris stating his intention of having a network of 125 by mid-2012.

Before his triumph on the reality show, Morello worked as real estate agent and auctioneer, but he has since honed his skills as a financial services expert.

Morello is one of the drawcards at the Home Buyer and Property Investor shows that do the rounds of capital cities, providing attendees with tips on saving money on their home loans as well as promoting the Yellow Brick Road brand.

In a recent interview with small business magazine, Morello described working with Bouris as “amazing”.

“His mindset is very impressive. For him it is more about changing the face of competition within the financial industry sector than it is about money. He has all the money in the world.”

During his YBR tenure Morello has developed an affinity for professionally minded LinkedIn social networking site, where he has over 500 business connections.  A search on Twitter for his name was unsuccessful.

Having spent the last two years based in Sydney, Morello reckons there are “some seriously great bargains up for grabs”.

“You don’t have to be an experienced investor to know what’s good value, there are lots of things you can do to help you make an informed decision on your property purchase.”

Among his tips for investors is to explore the market by checking out as many properties as possible: “Don’t rush in and put an offer on something without exploring the market first.”

He also suggests would-be buyers make use of free resources such as newspaper listings and property publications, numerous websites and local real estate agencies.

“Signing up with a few real estate email newsletters is a great way to stay up to date with the latest information on the market, but don’t just sit in front of the computer looking at them, get out there and see them for yourself,” he says.

Lastly, he advises talking to people who can give you “good-quality advice”. 

“Terry the baker may know about baking bread and living in the local area, but he may not be the most informed about a home loan,” Morello says. 

Sage advice from a guy who learnt about a lot about business earning $5 a day working at Morello Motors – his father’s car yard on Buckley Street in Moonee Ponds.



Larry Schlesinger

Larry Schlesinger

Larry Schlesinger was a property writer at Property Observer


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