Buxton & Beller join forces to form Victorian real estate powerhouse

Two of the most established companies in Victorian real estate, Buxton and Beller, have announced they will be joining forces.

From July 1 they will form a partnership under the Buxton brand.

Beller currently manage over $1.5 billion in residential property. Their team of more than 20 agents and support staff will continue to service their clients.

Founded in 1994, the Beller Group’s Windsor office, led by Beller Group Director Andrew Fawell, will now become Buxton Stonnington, bringing the company to a total of 24 offices across the state.

“For me, it was a matter of future proofing and evolving the business; doing what’s best for our people and the company," Fawell said.

"What I admire most is Buxton’s innate ability to attract incredibly talented people to the business, which is vital to a brand’s longevity.

“Buxton has such a deep heritage with over 150 years in Melbourne’s real estate market.

"There is a lot of value in a company that has been through a significant number of property cycles.

"Comparably, we have 25 years of history so joining forces makes sense strategically,” Fawell added.

Buxton CEO Nathan Jones said he was excited about the partnership and the acquisition of such experienced and quality operators into the group.

“Buxton is really well placed to continue increasing its market share in Stonnington," Jones said.

"We have historically dominated Melbourne’s Bayside and South East, and we’ve now taken strong leadership positions in Greater Geelong and Ballarat whilst having a growing presence in Melbourne’s Eastern suburbs.

“The Beller Group is one of Victoria’s largest independently owned residential businesses in the industry. This collaboration, although borne out of opportunity, will allow us to extend our focus into the key blue chip suburbs within Stonnington.

“As our network strengthens year on year, we are spending more time developing strategies to improve customer acquisition and advocacy, and this move was certainly a major part of our focus,” said Nathan.

Beller Project Marketing will also become Projects by Buxton and the third arm of Beller Group, Beller Commercial, is currently launching a new independent brand and will continue to operate from its office in Prahran.