Wirra, located in the prestigious Neutral Bay area of New South Wales, is a development of 20 meticulously designed residences that redefine luxury living. Named after the traditional Cammeraygal word 'Wirrat,' meaning leaning tree, Wirra embodies a seamless blend of nature's tranquillity and architectural excellence. With a range of large garden apartments to opulent penthouses, each residence is crafted to offer a unique living experience, capturing panoramic views of Sydney Harbour.

<h3>A sanctuary of refinement</h3>

The interiors of Wirra, envisioned by the acclaimed interior architect firm Richards Stanisich, are a testament to the serene beauty of nature and the mesmerizing harbour vistas. From the expansive outdoor terraces to the finely crafted kitchens with stone-cradled islands and bespoke cabinets, every element echoes the surrounding landscape's textures and hues. The residences feature elegant bookshelves, dual-sided fireplaces, and generous living spaces adorned with custom-crafted bars and travertine fireplaces, creating an ambiance of sophistication and warmth.

Wirra's garden apartments offer a private oasis, with tranquil gardens featuring sandstone gullies, fern-filled beds, and sculpted stone alcoves. The architectural design, by the renowned MHNDU firm, ensures that each residence enjoys uninterrupted views of Sydney's iconic landmarks, providing a perfect backdrop for a lifestyle of unparalleled luxury.

<h3>A coveted harbour lifestyle</h3>

Nestled in the heart of Neutral Bay, Wirra offers residents easy access to a vibrant local scene. From the leafy streets to the famous Military Road, the area is dotted with hatted restaurants, intimate wine bars, and charming cafes. The proximity to the ferry wharf and various transport options ensures seamless connectivity to Sydney's CBD and beyond. For recreation, the nearby MacCallum Seawater Pool, Balmoral Beach, and numerous parks offer a plethora of outdoor activities.

<h3>The team behind Wirra</h3>

Wirra is brought to life by a handpicked team of industry leaders, including Podia as the developer, MHNDU as the architect, and Richards Stanisich for interior design. Their collective expertise ensures that every aspect of Wirra is executed with precision and passion, resulting in a development that stands as a beacon of luxury and design.

 
Experience the pinnacle of harbourside living at Wirra, Neutral Bay. With its stunning architecture, exquisite interiors, and unparalleled location, Wirra is more than just a residence—it's a lifestyle. To explore this exceptional development further, enquire to book a private appointment.

Wirra, located in the prestigious Neutral Bay area of New South Wales, is a development of 20 meticulously designed residences that redefine luxury living. Named after the traditional Cammeraygal word 'Wirrat,' meaning leaning tree, Wirra embodies a seamless blend of nature's tranquillity and architectural excellence. With a range of large garden apartments to opulent penthouses, each residence is crafted to offer a unique living experience, capturing panoramic views of Sydney Harbour.

<h3>A sanctuary of refinement</h3>

The interiors of Wirra, envisioned by the acclaimed interior architect firm Richards Stanisich, are a testament to the serene beauty of nature and the mesmerizing harbour vistas. From the expansive outdoor terraces to the finely crafted kitchens with stone-cradled islands and bespoke cabinets, every element echoes the surrounding landscape's textures and hues. The residences feature elegant bookshelves, dual-sided fireplaces, and generous living spaces adorned with custom-crafted bars and travertine fireplaces, creating an ambiance of sophistication and warmth.

Wirra's garden apartments offer a private oasis, with tranquil gardens featuring sandstone gullies, fern-filled beds, and sculpted stone alcoves. The architectural design, by the renowned MHNDU firm, ensures that each residence enjoys uninterrupted views of Sydney's iconic landmarks, providing a perfect backdrop for a lifestyle of unparalleled luxury.

<h3>A coveted harbour lifestyle</h3>

Nestled in the heart of Neutral Bay, Wirra offers residents easy access to a vibrant local scene. From the leafy streets to the famous Military Road, the area is dotted with hatted restaurants, intimate wine bars, and charming cafes. The proximity to the ferry wharf and various transport options ensures seamless connectivity to Sydney's CBD and beyond. For recreation, the nearby MacCallum Seawater Pool, Balmoral Beach, and numerous parks offer a plethora of outdoor activities.

<h3>The team behind Wirra</h3>

Wirra is brought to life by a handpicked team of industry leaders, including Podia as the developer, MHNDU as the architect, and Richards Stanisich for interior design. Their collective expertise ensures that every aspect of Wirra is executed with precision and passion, resulting in a development that stands as a beacon of luxury and design.

 
Experience the pinnacle of harbourside living at Wirra, Neutral Bay. With its stunning architecture, exquisite interiors, and unparalleled location, Wirra is more than just a residence—it's a lifestyle. To explore this exceptional development further, enquire to book a private appointment.

Wirra Residences: Exquisite Living with Expansive Harbour Views

Wirra Residences, where elegance meets exceptional architecture and breathtaking views of Sydney Harbour. Elevate your expectations and immerse yourself in a lifestyle of rare refinement and proportion.

Exquisite Architecture
Wirra is a masterpiece of architectural firm MHNDU, known for their iconic designs. Inspired by the curves of Sydney's bay, Opera House, and Harbour Bridge, Wirra's architecture is a visual delight.

Elevate Your Mood
Each residence, from garden apartments to penthouses, is thoughtfully designed for free-flowing living. MHNDU's meticulous attention to detail ensures a unique mood and experience in every corner.

Elevate Your Lifestyle
Wirra offers a harborside cocoon of serenity with stunning city lights across the water. Enjoy the scent of the tides, cooling breezes, and the pleasures of the waterways.

Luxurious Interiors
Renowned interior architect Jonathan Richards of Richards Stanisich has created tranquil bedrooms and elegant bathrooms that are awash with dreamy textures and creature comforts. The interiors harmonize with Wirra's phenomenal harbour and cityscapes.

Harbourside Amenities
Enjoy the Maccallum Seawater Pool, where yachts dance across the bay, and the scent of the tide brings healing energy. Explore tree-lined villages in Neutral Bay and Kirribilli, offering al-fresco cafes, high-end dining, and calming walks along the harbour's foreshore.

Cultural Enrichment
As twilight graces the horizon, immerse yourself in a tapestry of spectacular performances and culinary experiences, with The Australian Ballet and nearby cultural offerings.

Wirra, Neutral Bay - 96 Ben Boyd Road, Neutral Bay

Experience Modern Harbourside Elegance at AURA by Aqualand 
 
AURA by Aqualand redefines the pinnacle of luxury living in North Sydney. With spacious 1, 2, 3 &amp; 4 bedroom residences, AURA offers the most generous living spaces in North Sydney, setting a new standard for sophisticated harbourside living. 
 
Discover the Future in North Sydney 
 
AURA is at the forefront of North Sydney's multi-billion-dollar transformation into a vibrant CBD precinct. Experience the convenience of new transportation options, lush green spaces, and a thriving cultural scene. A culinary renaissance awaits right below AURA, enhancing the North Sydney lifestyle. 
 
Perfectly Positioned for Life 
 
Nestled along the harbor and near Sydney's iconic landmarks, AURA boasts proximity to excellent schools, scenic parkland walks, and cultural attractions. The new Sydney Metro Victoria Cross station, right next to AURA, offers another seamless transportation choice, complementing an array of transport options at your doorstep. 
 
Elevate Your Lifestyle 
 
AURA's multi-level hospitality precinct, designed in collaboration with COX and H&amp;E Architects, creates a vibrant neighborhood destination. Residents above can relish in the finer things in life, from a charming bakery and café to an LA-inspired all-day bistro, a modern Japanese restaurant, and an artisan providore. 
 
Crafted by Visionaries 
 
AURA by Aqualand reflects the creative genius of a world-class team. From renowned architects Woods Bagot to interior and penthouse architects Richards Stanisich, and landscape architects Turf Design, AURA combines innovation and elegance. 
 
Meet Aqualand: A Beacon of Success 
 
Established in 2014, Aqualand stands as a thriving Australian property, hospitality, and investment company. With an impressive project pipeline and a history of award-winning urban precincts, Aqualand's reputation is solid, and its success continues to flourish. 
 
Join the AURA Community 
 
AURA by Aqualand is at the heart of North Sydney's transformation. Embrace a vibrant, exciting, and liveable lifestyle. It's your opportunity to be a part of something extraordinary.

Experience Modern Harbourside Elegance at AURA by Aqualand 
AURA by Aqualand redefines the pinnacle of luxury living in North Sydney. With spacious 1, 2, 3 &amp; 4 bedroom residences, AURA offers the most generous living spaces in North Sydney, setting a new standard for sophisticated harbourside living. Discover the Future in North Sydney 
AURA is at the forefront of North Sydney's multi-billion-dollar transformation into a vibrant CBD precinct. Experience the convenience of new transportation options, lush green spaces, and a thriving cultural scene. A culinary renaissance awaits right below AURA, enhancing the North Sydney lifestyle. Perfectly Positioned for Life 
Nestled along the harbor and near Sydney's iconic landmarks, AURA boasts proximity to excellent schools, scenic parkland walks, and cultural attractions. The new Sydney Metro Victoria Cross station, right next to AURA, offers another seamless transportation choice, complementing an array of transport options at your doorstep. Elevate Your Lifestyle 
AURA's multi-level hospitality precinct, designed in collaboration with COX and H&amp;E Architects, creates a vibrant neighborhood destination. Residents above can relish in the finer things in life, from a charming bakery and café to an LA-inspired all-day bistro, a modern Japanese restaurant, and an artisan providore. Crafted by Visionaries 
AURA by Aqualand reflects the creative genius of a world-class team. From renowned architects Woods Bagot to interior and penthouse architects Richards Stanisich, and landscape architects Turf Design, AURA combines innovation and elegance. Meet Aqualand: A Beacon of Success 
Established in 2014, Aqualand stands as a thriving Australian property, hospitality, and investment company. With an impressive project pipeline and a history of award-winning urban precincts, Aqualand's reputation is solid, and its success continues to flourish. Join the AURA Community 
AURA by Aqualand is at the heart of North Sydney's transformation. Embrace a vibrant, exciting, and liveable lifestyle. It's your opportunity to be a part of something extraordinary.

Elegant Harbourside Living at AURA by Aqualand
Experience the epitome of luxury living at AURA by Aqualand. Our spacious 1, 2, 3 & 4 bedroom residences set the standard for sophisticated harbourside living in North Sydney.

The Future of North Sydney
AURA leads North Sydney's transformation into a thriving CBD precinct, offering new transport options, green spaces, and a vibrant cultural scene. Exciting dining experiences await you right below AURA.

Prime Location
Located near the harbor and Sydney's landmarks, AURA offers proximity to schools, scenic walks, and cultural attractions. The new Sydney Metro Victoria Cross station next to AURA enhances your transportation choices.

Elevate Your Lifestyle
AURA's multi-level hospitality precinct, designed with COX and H&E Architects, provides a range of dining experiences. From a bakery and café to an all-day bistro, a Japanese restaurant, and an artisan providore, your culinary desires are met.

Crafted by Experts
AURA by Aqualand is the result of a world-class team's creativity, including architects Woods Bagot, interior designers Richards Stanisich, and landscape architects Turf Design.

Meet Aqualand: A History of Success
Aqualand, established in 2014, is a thriving Australian property and investment company with an impressive project portfolio. Join us in the heart of North Sydney's transformation.

Join AURA's Vibrant Community
Become a part of North Sydney's vibrant and exciting lifestyle at AURA by Aqualand.

Aura by Aqualand, North Sydney - 168 Walker Street, North Sydney

<ul>
	<li>Light-filled and spacious interiors</li>
	<li>Moments away from Sydney's CBD</li>
	<li>Maximum storage and generous living spaces&nbsp;</li>
</ul>

<ul><li>Light-filled and spacious interiors</li>
	<li>Moments away from Sydney's CBD</li>
	<li>Maximum storage and generous living spaces </li>
</ul>

Wick's Place - 186 Victoria Road, Marrickville

Leading Australian integrated property development group, Aqualand, has released the inspiration behind the highly-curated interior design of the most luxurious penthouses currently available in North Sydney.

Crowning the $1 billion mixed-use residential precinct, <a href="https://www.urban.com.au/new-apartments/aura-by-aqualand-north-sydney-168-walker-street-north-sydney">AURA by Aqualand</a>, the <a href="https://www.urban.com.au/interior-designers/richards-stanisich">Richards Stanisich</a>-designed Aqua and Prima penthouses share the entire 28th level.&nbsp;

The completion of the <a href="https://www.urban.com.au/architects/woods-bagot">Woods Bagot</a>-designed tower at 168 Walker Street, including the penthouse’s interior fit-outs, is scheduled for completion in mid-2024. 
&nbsp;&nbsp; &nbsp; 
At 284 sqm, the largest penthouse, Aqua, feature four bedrooms, including a 37 sqm master suite with a walk-in dressing area and an ensuite , as well as an open plan kitchen with scullery, a substantial dining area and generous living room divided by a feature fireplace. A 22 sqm multifunction winter garden can double up as a study and adjoining office breakout space.

The 224 sqm Prima residence offers the same amenities, with the powder room, on a slightly smaller alternate floor plan configuration.

Kirsten Stanisich, Director of Richards Stanisich, said the penthouses offer incredible scale reflective of a single residence.&nbsp;

“We sought inspiration for these remarkable residences from the classic top-floor Parisian apartment," Stanisich said.

"We looked at what made these French apartments so elegant and found it really came down to their scale. It was ultimately this generosity of space that we used for the AURA penthouses, where we’ve designed considered rooms with deep large-scale proportions.

“The buyers will experience the true sense of luxury found in a large-scale Parisian apartment, but with a contemporary take. Without replicating the exact design, we wanted to create that same feeling of volume and elegance."

Stanisich says the&nbsp;residences are incredibly unique for so many reasons, but especially for their connection to the natural topography of the area.

"While it’s extremely urban, with the myriad of curated amenities below and throughout broader North Sydney, their connection to the water is unrivalled. You just don’t get penthouses with this stunning view and connections to amenities.

"They are truly one of the most unique and premium penthouse offerings in Sydney, let alone North Sydney. The residents will fully appreciate the stunning Sydney Harbour views, without the associated noise and hustle and bustle of other harbourside properties."

<img alt="Aqualand reveals inspiration behind luxury penthouse - Kitchen" data-entity-type="file" data-entity-uuid="3af7f585-6872-4b88-b4f3-0d2a6bfa042a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Aura%20by%20Aqualand%20Penthouse%20-%20Kitchen%20Dining.png?VersionId=oS9_HckwMXblKpd9JnXOLloIcNSotSeN" />

Stanisich says the layouts include generous entrance lobbies to provide a beautiful sense of transition from public to private spaces.&nbsp;

“On entering the penthouses, you’re immediately engulfed by the broad sweeping views and natural light. The elegant short-from parquetry flooring, made of stained European oak, draws the eye to the stunning views through the floor-to-ceiling windows.

“You move past the back kitchen scullery into the front kitchen open space, where the Aqua penthouse features a custom black and white marble island bench with a stone leg base, and the Prima penthouse provides natural textured marble. Each curved stone top, which is cut into the base, is a piece of sculpture hand-crafted by a stone mason. This sculptured marble is a unique design to the apartment and has been influenced by the curved shape of the building form, which reflects the cliffs of Sydney and the idea of the water hitting the land.&nbsp;

“This inspiration from nature also informed other shapes, including the room dividers, which feature a fireplace for the living rooms. Each penthouse’s marble features have been selected to highlight and contrast each other."

<img alt="Aqualand reveals inspiration behind luxury penthouse - Living" data-entity-type="file" data-entity-uuid="1cb0b34e-b8f6-4e12-bc2a-e2ce3b09afad" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Aura%20by%20Aqualand%20Penthouse%20-%20Living.png?VersionId=zkJBpvPYdn3WBCGd4N.L4jb9zYKfaQ4y" />

Stanisich says the residences are about beautiful contrasts and a natural materiality.

"They’re so engulfed with natural light that it was an opportunity to use very deep coloured materials to highlight the natural patina of the materials and provide a real depth of colour. Beautiful long vertical curved handles feature on all joinery to continue the organic shapes of the elements you touch and feel. This expressive and elevated detailing is all bespoke." 
&nbsp; 
The design makes the front kitchens double as a bar to address the living and dining rooms, making the living rooms the perfect places to entertain or just to relax and enjoy the beautiful amenities of the spaces. 
&nbsp; 
“The living rooms flow further to the study and operable winter garden, which is another natural zoning of the living and working spaces of the penthouses," Stanisich added.

"These spaces would be beautiful as a study but could also be a media or stunning breakfast room. These multi-use areas allow the residents to make the spaces what they want them to be. The delineation of the spaces isn’t overly prescriptive. There’s real flexibility in the spaces."

“Ultimately there’s a softness and contrast to the marbles with a softness to the veneers and detailing that is quite expressive, which is much more in line with how we would detail a bespoke single residence. This makes it so different to what a property developer would normally deliver."

<img alt="Aqualand reveals inspiration behind luxury penthouse - BDRM" data-entity-type="file" data-entity-uuid="9bd86f8a-c1e5-4b7f-923b-407da38c737d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Aura%20by%20Aqualand%20Penthouse%20-%20Bedroom.png?VersionId=BecWsFT8MDR2FQEqbFfxZFTgzo4d7FIj" />

There are wide hallways that take residents to the distinctly zoned living and sleeping areas, which allow for lively entertaining while others can sleep in the quiet bedrooms.

“The immense primary bedroom suites feature huge walk-in robe areas with inbuilt vanities, as well as large master ensuites with handmade English freestanding bathtubs, huge showers and water closets, both separately zoned. Here are contrasting marbles with beautiful inset silk-lined wardrobe doors finished with a soft timber bead detail. There’s a real lightness in the bedrooms with pale oyster-coloured carpets, but when you move through to the contrasting bathrooms, it’s moody but elegant."

All fixtures and fittings are incredibly luxurious, including Gaggenau appliances throughout, one of the world’s most exclusive and highly respected lighting brands, Viabizzuno, and tapware by Axor, which is one the world’s most premium hardware brands.

“The lovely high skirtings and door detailing, which again, are more reflective of a single residence with their proportions and details, were also influenced by a European scale.

Joinery items are all stained crown-cut European oak, with the crown cut expressing the natural grain of the timber in a soft but organic way. The European oak lime-washed offset format parquetry flooring throughout features rational straight lines with its rectilinear rhythm contrasting against the organic-shaped stone and joinery, to create space and provide a good base on which to style and furnish the rooms.

“The study in the multiuse winter gardens connects to a breakout space to provide the potential for both an office and separate business meeting space, making it great for an executive working from home. This zoning from the private spaces works really well as they are discreet, with no visual site lines, but are acoustically separate.

“With both penthouses designed to maximise views of Sydney Harbour, there’s a real sense of calmness. They provide an amazing connection to the city, but also a sense of retreat or sanctuary, which genuinely places these penthouse residences on a level of their own."

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AURA by Aqualand’s extensive retail precinct will provide residents with a curated shopping and dining destination on their doorstep, including a providore, bakery, café and wine bar, an all-day diner and a contemporary Japanese restaurant. A network of landscaped laneways will welcome people into the precinct.&nbsp;

Other resident amenities include a wellness room with gym, pool and spa. A glamorous rooftop area offers a sky deck, private dining rooms, barbecue and kitchen space for year-round alfresco entertaining.&nbsp;

<a href="https://www.urban.com.au/developers/aqualand-australia">Aqualand</a> Managing Director, Jin Lin, says through its residential, retail and commercial spaces, the building will breathe new life into <a href="https://www.urban.com.au/developments/north-sydney-nsw">North Sydney</a>, delivering vibrant and carefully considered spaces to live, work and play.&nbsp;

“We look forward to welcoming the VIP purchasers of these special penthouses to this unique city-shaping precinct, that many are eagerly waiting to call home,"&nbsp;Lin said.

“Given the unrivalled elevated lifestyles these penthouses will provide, combined with arguably the best views in the world, we don’t expect these residences will be available for long.&nbsp;

“We understand the appealing proposition these generous sanctuaries provide for those seeking highly curated living."

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Kirsten Stanisich, Director of Richards Stanisich, said the penthouses offer incredible scale reflective of a single residence

Urban Editorial

Aqualand reveals inspiration behind North Sydney’s most luxurious penthouse offerings

Leading Australian integrated property development group, Aqualand, is set to further elevate the lifestyles of its residents at its $1 billion mixed-use North Sydney development, AURA by Aqualand.

They're set to include a five-star, hotel-style concierge service as part of the experience of living in <a href="https://www.urban.com.au/new-apartments/aura-by-aqualand-north-sydney-168-walker-street-north-sydney">AURA</a>, which is set to be completed in mid-2024.

Whilst bespoke luxury concierge services are prevalent in high-density residential settings in international cities such as New York, London and Hong Kong, its application in Australia, while becoming more common in up-scale buildings, has generally remained rudimentary in its service offerings, despite promising five-star hotel-style experiences.&nbsp;

This is despite traditional concierge services becoming the latest evolution in customer service across various other industries, from hotels, banking, retail, commercial buildings, private hospitals, and even car dealerships.

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Generally delivered by the building’s management company, residential concierges are mostly offered as an additional service, with building managers doubling as concierge managers when onsite during business hours, thereby limiting the services’ expertise, a suite of services offered, and as such, the overall resident experience.&nbsp;

While this may work in standard buildings, <a href="https://www.urban.com.au/developers/aqualand-australia">Aqualand</a> understands its high-net-worth and ultra-high-net-worth residents often require a more focused and bespoke concierge service.&nbsp;

To satisfy this demand, Aqualand has appointed Etymon Concierge to deliver tailored specialised concierge services onsite, as well as premium bespoke lifestyle management, which is already a mainstay at their <a href="https://www.urban.com.au/buildings/blue-at-lavender-bay-61-lavender-street-milsons-point">BLUE at Lavender Bay</a> building in <a href="https://www.urban.com.au/new-apartments/milsons-point-nsw">Milsons Point</a>.

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While traditional concierge services will be provided to all AURA residents as part of their strata, such as the booking of amenities, including the pool, gym, rooftop Sky Deck, community room, meeting rooms and other bookable spaces - either face-to-face or via a dedicated App - two more bespoke layers of services will also available, at additional cost.

Known as Concierge Now, the second tier offering, which has been popular with BLUE residents, includes the sourcing and management of specialist services such as dinner party organisation, the curation of a wine cellar, or executive assistant expertise, for instance.

The top-tier lifestyle management service, known as Black Key, is by invitation only and provides the ultimate in bespoke personalisation. This could include a range of everyday discrete services, from having groceries delivered, pets fed or plants watered, dinners or snacks and coffees ordered and delivered, recommendations on touring cultural events, including ticket sourcing, right up to organising visas and airfares for international travel. &nbsp;&nbsp;

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Etymon CEO, Lisa Hobbs, said that while some high-end property developers are bringing back the idea of an indefinite hotel stay, concierge services like those delivered by Etymon Concierge are rarely seen in Australian property.&nbsp;

“Residents of BLUE have Etymon Concierge staff on hand 15 hours a day, 7 days a week, catering to the practicalities of their modern lives by looking after deliveries, booking a one-of-a-kind experience, managing visitors, or helping with information about the area," Hobbs said.

"A personalised and polished service is central to the beauty, convenience and vibrancy of life at our residences.

“In our experience, residential concierges must be experts at all of these as the requests they receive are as varied as the personalities and lifestyles of the people who call the building home. In a single shift, a residential concierge will cover the provision of general information, household management, working from home help, lifestyle and personal assistance, to the magical moments of personalised birthday cards for their special day.”&nbsp;

[smartcode_project:default project_id=30959 project_image_fid=202986]

&nbsp;

Hobbs said, much like a New York penthouse, Etymon Concierge gives residents the benefits of living in a world-class luxury hotel-style home, akin to The Ritz, or the Waldorf Astoria.

“It’s a 360-degree lifestyle offering driven by the needs and wants of our residents and members. Every detail is meticulously curated and executed to ensure both memorable and remarkable experiences.”

“We provide a high level of service from a very humanistic perspective, which includes humbleness and a generosity of spirit."

[smartcode_project:default project_id=30959 project_image_fid=202656]

Residents of BLUE and AURA buyers, Penny and Les Grujic, said the Etymon Concierge team have delivered excellent service throughout their two years of living in BLUE.

“They’re always very pleasant and happy to assist with accepting deliveries, advice about what’s on around the area, anything that may affect our life here," the couple said.

"They’re always up-to-date with issues affecting the building and residents and the Etymon App is kept up-to-date and is very easy to use. The comfort in knowing the concierge is there looking after our best interests is completely reassuring."

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Black Key member, Claudia Roberts, said the concierge service has been an absolute game-changer in managing the chaos of her daily life.&nbsp;

"Being part of the Black Key concierge service has not only simplified my day-to-day responsibilities but has also provided a sense of reliability and trust," Roberts said.

“From handling mundane errands to orchestrating complex logistical challenges, the Black Key team has consistently demonstrated their knack for getting things done. Whether it's coordinating dinner reservations, finding caterers, managing deliveries, or even finding my lost passport in the mail, their personalised service has allowed me to reclaim valuable time and energy."

Roberts said they even helped her find a nanny for her children.

"The nanny they recommended has become an invaluable part of our daily lives, providing exceptional care and creating a nurturing environment for our children.

"The Black Key team went above and beyond in understanding our family's unique needs and preferences. Their personalised approach to the nanny search was remarkable, ensuring that we not only found a qualified caregiver but also someone who resonated with our family dynamics. Their attention to detail and genuine care in selecting the right fit for our household demonstrated a level of dedication that sets them apart."

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Meanwhile, Black Key member, Neil Lake, said it was fantastic to have a concierge service such as Black Key help with life’s tasks.

“As an executive for a global company based in <a href="https://www.urban.com.au/new-apartments/sydney-nsw">Sydney</a>, and with my wife based in the UK, having the team there to help organise things from dry cleaning, and apartment cleaning, to restaurant reservations and stocking the fridge for my arrival to Sydney, has been invaluable… and these are just a few of the things they can help with," Lake said.

“We’re now making a more permanent move back to Australia from the UK and needed a fast turnaround on moving our things from Sydney to Melbourne. The team was quick to sort this out within a day and coordinated the move from Sydney allowing us to spend time needed in Melbourne to arrange things on our end.&nbsp;

“They have truly made our life easier, easing the pressure of life. Finding an amazing restaurant with a great wine list is also nice too."

AURA by Aqualand is approaching completion, with a display apartment recently finished so buyers can see the quality that Aqualand has produced.

Aqualand secured <a href="https://www.urban.com.au/news/nsw/aura-by-aqualand-secures-record-100-million-in-sales-in-february">over $100 million in sales</a> at the project in February, which broke the North Shore record for the highest sales volume and revenue achieved in one month (not including the month a project launches).

It's some 263 per cent higher than AURA's last biggest non-launch sales month, in April 2023 when they sold $40 million of apartments.

[smartcode_project_cta:default project_id=30959]

The second tier offering, which will be known as Concierge Now, includes the sourcing and management of specialist services such as dinner party organisation, the curation of a wine cellar, or executive assistant expertise

Joel Robinson

Five-star hotel-style concierge to elevate lifestyle at AURA by Aqualand

Leading Australian integrated property development group, <a href="https://www.urban.com.au/developers/aqualand-australia">Aqualand</a>, is reaping the rewards of the strong demand for luxury apartments in <a href="https://www.urban.com.au/new-apartments/sydney-nsw">Sydney</a>, achieving $100 million in sales for its AURA by Aqualand project in February 2024 alone.

The sales success has broken the North Shore record for the highest sales volume and revenue achieved in one month (not including the month a project launches). It's some 263 per cent higher than AURA's last biggest non-launch sales month, in April 2023 when they sold $40 million of apartments.

With the record-breaking performance of the <a href="https://www.urban.com.au/new-apartments/aura-by-aqualand-north-sydney-168-walker-street-north-sydney">$1 billion luxury mixed-use tower</a> continuing in earnest, remarkably, March’s figures are currently on track to surpass February’s record. Month-on-month increases are expected until April, then steady until the project’s construction completion in June, when a substantial spike in sales is again expected.&nbsp;

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The record month further signifies strong buyer demand for the luxury project, which was initially demonstrated when over $100 million was transacted on its market launch day on 4 December 2021.

Aqualand’s Head of Sales and Marketing, Alex Adams, said the figure represented the biggest jump in sales activity on any project he’d experienced.

“Considering we hadn’t just launched the project or even released a new stage, this is by far the most impressive month I’ve seen in my career to date, and as far as we know it also exceeds every other project currently in market in Sydney, in terms of February’s sales volume,” he said.

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Adams believes February’s sales success can be attributed to a range of internal and external market factors.

“We’ve found potential buyers who had previously enquired, but weren’t quite ready to commit, have recently returned to the market. Those waiting to transact closer to the building’s completion have now seen its construction progress and have made the decision to buy,” Adams said.

“We also recently completed a number of stunning display apartments on levels six and ten of the building, which clearly showcase the outstanding build quality and high level of finishes.&nbsp;

“Our new year strategy to open the display apartments has definitely increased conversion.&nbsp;

“We’d always anticipated a spike in February and it’s pleasing that we outperformed our forecast. It’s even more pleasing that March is on track to outperform February."

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Aqualand has recently changed the buyer journey, moving&nbsp;AURA’s display showroom on-site which Adams says enables buyers to experience the actual building firsthand.

"Being in the completed building structure, in a brand-new showroom fit out, as opposed to overlooking it from across the street in our previous showroom, really builds confidence in the client’s mind," Adams said.

“We understand that luxury buyers, whilst they appreciate the off-the-plan offering, are less likely to transact until they can experience the quality, materials and our fanatical attention to detail firsthand. With this in mind, we’ve been encouraging as many prospective purchasers to visit the display apartments as quickly as possible, which also contributed to the jump in sales in February. This came down to properly maintaining historical enquiries over a length of time, on top of managing the newer ones."

Adams says external market factors, including the recent stability in interest rates and more talk about a cut rather than a hike, as well as a lack of competition and the continued growth in North Sydney.

“The ongoing transformation of <a href="https://www.urban.com.au/developments/north-sydney-nsw">North Sydney</a> is also becoming more obvious of late, with the new Victoria Cross Station so close to officially opening, and newer restaurant and retail offerings in the area. It’s clear to all that North Sydney’s evolution is on track, placing AURA in the right place at the right time,” Adam said.

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Families continue to be the lead clientele, while the stabilising interest rates, and the ability to now see the product at the new display apartments, is also attracting more investors, who are showing more interest in their searches.

“At AURA’s launch, the majority of clients were downsizers, but then families took over the buyer demographic. We’re seeing plenty of families choosing to make the decision to upscale, or as we call it, ‘right size’, into our generous three or four-bedroom apartments."

Recently, downsizers have come back, with more four-bedroom sales at around $7 million.

“With the housing market stabilising, and even increasing, they now have confidence selling their home. Also, with the interest rates steadying they can list their homes until they get the price they want. &nbsp;

“The timing couldn’t be better as this year is Aqualand’s 10th anniversary, and AURA was designed to showcase a defining project for Aqualand within our beautiful city. It’s the perfect project to celebrate the calibre of products we’ve brought to market over the last 10 years, so it’s exciting we’ll complete AURA during our 10th birthday.&nbsp;

“Having a decade in the market also instils confidence in our clients who are also encouraged to view the other high-end projects we’ve delivered. When they visit BLUE at Lavender Bay or <a href="https://www.urban.com.au/buildings/the-revy-8-darling-island-road-pyrmont">The REVY</a> in <a href="https://www.urban.com.au/new-apartments/pyrmont-nsw">Pyrmont</a>, they can see the design and construction quality we’re now known for."

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AURA by Aqualand achieves $100M in sales in February breaking second North Shore record for Aqualand 

Richards Stanisich

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