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UEM Sunrise unveils winning designs for maiden Australian venture (Propery Guru Malaysia)
>> For the 224-252 LaTrobe St site, Elenberg Fraser's design was named as the winning scheme. Featuring a Malaysia-Melbourne cultural integration, the design include a vibrant [b]retail podium with direct underground connection to Melbourne Central[b], a sculpted 50- and 78-storey tower that house the residential units and facilities, and a unique star-shaped floor plates, offering each residential unit some of the most treasured views in Melbourne.
“This development will offer one of the most generous provision of communal facilities to the residents and this will set the project apart from the rest in the market,” said Callum Fraser, founder of Elenberg Fraser.
“The winning designs were selected because they are unique solutions that best capitalizes and accentuates the special attributes accorded by each sites; they encapsulates and amplifies the genius loci or the 'spirit of the place',” said Raymond Cheah, the Chief Operating Officer (Commercial) of UEM Sunrise.
The projects are set for launch in 2014, with 224-252 LaTrobe St offering over 500 premium residential units