Paying too much for residential land among four lessons learned: Mirvac boss Susan Lloyd-Hurwitz

Larry SchlesingerMay 8, 2013

Paying too much for residential land is one of four lessons Mirvac has learned, says new boss Susan Lloyd-Hurwitz in its strategic review.

Lloyd-Hurwitz, who joined Mirvac in November last year, identifies the following as residential lesssons learned by the property developer:

  • Overpaying for acquisitions
  • Inappropriate deal structures
  • Creating too much higher end product in shallow markets
  • Proceeding to build for reasons unrelated to market fundamentals

The four lessons learned are included in a presentation slide which show that 51% of Mirvac's master-planned community projects are impaired with 31% of projects on the "urban edge" also impaired.

Just 12% of Mirvac's apartment projects are impaired while 20% of infill master-planned communities are impaired.

Mirvac has begun construction of its latest Docklands apartment project, Yarra's Edge with 54% of the apartments sold off-the-plan.

Settlements are scheduled in 2016.

Larry Schlesinger

Larry Schlesinger was a property writer at Property Observer

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