Central Park's retail precinct set to launch this spring

Central Park's retail precinct set to launch this spring
Nicola TrotmanDecember 7, 2020

Central, the retail heart of the $2 billion Central Park development in Sydney’s Chippendale being developed by Frasers Property Australia and Sekisui House Australia, will launch this spring. 

The retail precinct will comprise 20,000 square metres of retail area that will be integrated into one of Central Park’s residential buildings, One Central Park.

The retail area will cover six levels.

The street level will focus on fashion retailers and the inside of the ground floor will house a variety of fashion retailers and homeware stores.

The second and third floors will offer a mix of food outlets, bars and entertainment.

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Central Park has been architecturally designed by Jean Nouvel and local collaborating architect PTW Architects.

French artist Patrick Blanc and French lighting artist Yanne Kersale will also contribute to the project.

The interiors of One Central Park and Central will be designed by Koichi Takada Architects and Smart Design Studio.

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A main feature of Central Park will be its plans to be an urban village - with greenery growing up the sides of One Central Park and into the building themselves.

Gardens will line the escalators in Central, from ground level down to lower ground level.

 


A heliostat – a device that contains 320 individual mirror panels – will be fixed to the bottom of the cantilevered Sky Garden of One Central Park and will bounce sunlight through Central during the day.

At night, the heliostat will boast 3000 coloured LED lights to create a light display, designed by Kersale.

“The heliostat will become a dramatic beacon on the city skyline as well as providing a dynamic, theatrical night-time experience for Central customers as it is out intention to trade well into the evening,” says Frasers Property's CEO Guy Pahor.

Central's main access point will be via Broadway Street.

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Broadway experiences approximately 74,000 pedestrians movements per day and ranks in as Sydney’s third busiest pedestrian street – behind Martin Place and Pitt Street.

Pahor said Frasers was attracted to the retail potential of the area due to the youth-biased demographics of the catchment area.

“55% of the catchment comprises of young singles and couples with a higher than average disposable income which will have a major impact on retail expenditure,” says Pahor.

Pahor says the locality to Central Station was also an important component, with 168,000 commuters passing through each day.

Central will offer time flexibility with trading hours from early morning to late in the evening.

Nicola Trotman

With a penchant for the written word, Nicola has built a career doing just this – now Creative Director at thriving Melbourne-based PR agency, Greenpoint Media.

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