Baz Luhrmann to officially open Emporium, Melbourne which snares Victoria's Secret

Baz Luhrmann to officially open Emporium, Melbourne which snares Victoria's Secret
Jonathan ChancellorDecember 7, 2020

Victoria's Secret will open a store next month at the Emporium, Melbourne.

The beauty and accessories store will open the 142 square metre store which will feature two video walls broadcasting footage of Victoria's Secret Angels.

Victoria's Secret opened its first "downtown" store in Australia in March, Ragtrader reportedin Sydney's Queen Victoria Building.

Prior to that there was a network of five travel retail locations in Australia, including Sydney Airport's terminals one, two and three as well as Melbourne Airport's domestic and international terminals.

Showman Baz Luhrmann will officially open Emporium Melbourne on 20 August, although the doors to the $1.2 billion shopping centre opened in April.

The 48,000 square metre shopping space will be home to around 225 stores.

The much delayed Emporium Melbourne, which occupies the site on Lonsdale Street that was formerly Myer, is credited as the biggest retail development in Melbourne’s CBD in more than a century.

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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