Skincare brand Rationale leases on Armadale's High Street

A retail space in a tightly held section of Armadale’s High Street has been secured by high-end national skincare brand Rationale.

Fitzroys Manager Jordan Ceppi negotiated the five-year lease at 1015 High Street at $85,000 per annum net.

Rationale has taken the 100sqm ground floor shopfront space.

Ceppi said the secure lease demonstrates the high regard retailers have for High Street and its future prospects.

“High Street, Armadale remains one of Melbourne’s strongest retail strips, supported by an enviable range of major and international retailers and designers, and a growing suite of popular hospitality operators.”

The shopping strip’s strong catchment and inner-city location has attracted high-end independent, national and international retailers.

The retailers include ACNE Studios, Carla Zampatti, Zimmermann, Scanlan Theodore, Mecca Cosmetica and Aesop, as well as the bespoke store of H&M’s upmarket sister label Cos.

The high-performing strip boasts an enviable tenancy mix and services a broad catchment "that is one of Melbourne’s most affluent,” he said.

Fitzroys recently leased Level 1, 1062 High Street to Bernadette Pimenta Couture to a popular Melbourne designer.

According to Fitzroys’ Walk the Strip report, Armadale saw retail vacancies fall by 7.9 percent over 12 months to 4.1 percent during 2018.

It is one of the best performing Melbourne’s shopping strips.