Accor and sbe to launch Hyde brand in Australia
Accor has chosen Australia as the first Asia Pacific market to, in partnership with sbe, launch the Hyde hotel and lifestyle brand.
This follows Accor's recent acquisition of a 50% stake in sbe in October 2018.
This launch comes in the form of Hyde Paradiso, due to open on Monday April 1.
Situated on an elevated beachfront space formerly occupied by restaurant and bar Seaduction in the Peppers Soul hotel in Surfers Paradise, the property has 180 degree ocean views.
It is inspired by LA’s famous Sunset Strip.
The venue will open all day and evolve into an evening lounge and dining experience.
Sam Nazarian, Founder and CEO of sbe said, “everyone at sbe is hugely excited to expand our hospitality brands through the strategic partnership with Accor and to work closely with Simon McGrath and his talented team."
"The sbe portfolio will grow to over 50 hotels by 2020, paired with tremendous expansion in the residential, culinary and entertainment venues, including over 150 global venues in the pipeline," she added.
The 385 sqm venue will feature a 130-seat restaurant, a 12-metre-long bar and an exclusive 14-person private dining room equipped with its own sgroppino bar.
Hyde Paradiso follows shortly after the opening of Hyde Hotel and Residence Midtown Miami, a 42 storey property with 60 hotel rooms and 410 sold-out luxury residences, with interiors by award-winning designer, David Rockwell in a building designed by Arquitectonica.
