Accor launches new lifestyle brand TRIBE

Accor is launching TRIBE a new brand in the lifestyle hotel sector.

This new hotel brand is designed for the midscale market.

TRIBE currently consists of one address (with 126 rooms) near the botanic garden at Kings Park, Perth, Australia – one of the largest inner-city parks in the world.

Ten other openings are already scheduled to take place by 2022 in Europe and Asia Pacific, totaling more than 1,700 rooms.

Gaurav Bhushan, chief development officer at Accor said, “The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the TRIBE brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai Bangkok."

"It will be making its debut in 150 international destinations by 2030.”

In their rooms, guests will benefit from under-bed storage, Smart TV's and a Grab & Go station which is available 24/7.

One night in Tribe Perth for a one bedroom "comfort room" cost's around $189.