New $55 million hotel Ovolo The Valley in Brisbane to open in November

Following its acquisition of Emporium Hotel in January, the Ovolo Hotel Group has announced Brisbane’s newest hotel will open as Ovolo The Valley in November.

Rooms at the hotel will start from $300 per night.

The project is being undertaken by the architecture firm Woods Bagot.

The Fortitude Valley location will draw guests into a "whimsical oasis of colour, art, and surprising hints of quirk", curated throughout its 103 rooms.

CEO and Chairman of the Ovolo Group, Girish Jhunjhnuwala (pictured below) says Ovolo has invested approximately $55 million.

“There are many new comers to the Brisbane hotel market, but Ovolo’s biggest point of difference is our exceptional customer service and design,” he said.

“There is an element of fantasy, escapism and play in The Valley.

"We’re positioning it as the perfect contemporary oasis to escape our busy urban lives.”

Following on from the Ovolo Inchcolm opening last year at Spring Hill, it will be the group’s second hotel.

Woods Bagot’s Bronwyn McColl, says the design of Ovolo The Valley celebrates Fortitude Valley’s eclectic mix. 

“We started by exploring the spaces behind The Valley’s indiscernible facades and the spaces in-between and translated them into playful yet sophisticated experiences that take the Ovolo guest by surprise – including the most incredible rock star suites in honour of the late David Bowie with 1970s inspired velvet lounges and a gold bar for those who dare!” said McColl.

Ovolo The Valley will work by Woods Bagot in collaboration with former Brisbanite, Chloe Want from AvroKO in New York, will continue on the hotel’s standalone restaurant and bar concept to open on the ground level of the property early next year. 

Food and drink is a big part of the Ovolo Hotel Group concept, with award-winning restaurants at their other Australian properties, including; Alibi at Ovolo Woolloomooloo (Sydney) fronted by restauranteur Matthew Kenney, and Monster Kitchen & Bar at Ovolo Nishi (Canberra).

The group recently opened Mister Percy at Ovolo 1888 (Sydney), a Mediterranean-style wine bar fronted by renowned chef Justin North.