Top pub broker Andrew Jolliffe quits Ray White branding

Top pub broker Andrew Jolliffe quits Ray White branding
Top pub broker Andrew Jolliffe quits Ray White branding

Ray White's top pub broker and its No.1 sales agent globally, Andrew Jolliffe, has quit selling under the Ray White Hotels brand after almost eights years.

He is now working under the HTL moniker.

The new boutique brokerage firm HTL stands for Hotels, Tourism and Leisure Property.

The Shout website says it ends "months of speculation." 

The hotel and pub broker has teamed up with former CBRE national pubs director Daniel Dragicevich in the new brokerage outfit.

The pair, who have been co-agents on numberous pub deals, have already sold Sydney's Vauxhall Inn to Moelis-owned Redcape for more than $40 million and sold Redcape's Belrose Hotel for more than $20 million over the smooth transition. 

The Australian Financial Review excitedly reported "Jolliffe has almost single-handedly decimated the Ray White sales team."

He has Ray White Hotels agents Glenn Price, Mark Bullock, Grant Bailey, Blake Edwards and Xavier Plunkett at HTL along with Vikki Bush and Rebecca Buckman.

The move was however cast in a positive light by Ray White when announcing its 2017-2018 award winners last Sunday night with 2,500 attendees from across the entire group.

Andrew Jolliffe was the group’s top performer for gross settled fees.

"Mr Jolliffe has since repositioned his business to HTL, in partnership with the White family and Daniel Dragicevich and together they have enjoyed a tremendous start," the Ray White press release advised.

HTL Property was registered in May as a business name with ASIC. Its office addresses are the same as Ray White offices.

In ASIC documents, Ray White Hotels (NSW) Pty Ltd and Ray White Hotels Pty Ltd are listed as its HTL's business name holders in the joint venture.

The new HTL website's legal and privacy links lead directly to formal Ray White websites. Ditto the HTL google +, Twitter and linkedin all connect to Ray White social media outlets.

The former website leads directly to HTL.

Andrew Jolliffe was awarded the major individual honours at the annual Ray White Commercial awards for the fourth consecutive year.

Jolliffe quit selling as Ray White Hotels saying he had the "great satisfaction of enjoying top billing for the third year" at Ray White, which was "only surpassed by the unqualified affection I hold for the family owned company that has provided me with such a phenomenal launching pad".

He said he believed the brokerage landscape was "ripe for an agile organisation to consolidate top-level talent".

Ray White Group director Dan White said in 2017 that Jolliffe's product knowledge was second to none.

"Andrew always put his clients in the best position to make the best decisions. His attention to detail is flawless. He knows his market intimately and therefore he communicates opportunities frequently to his clients," he said.

Dan White put out a video on the transition indicating HTL would be a division of Ray White.

"When the culture of an organisation creates a platform where everyone pushes and pulls in the same direction, it can become quite intoxicating in terms of the availability of success for those involved," Jolliffe said on receiving the 2017 award.

Jonathan Chancellor

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

Andrew Jolliffe Hotel Brokerage

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