AccorHotels take over Crowne Plaza Adelaide management, announce rebrand

AccorHotels will take over the management of Crowne Plaza Adelaide and rebrand the hotel to Pullman Adelaide.

The change comes into effect 1 October 2017.

The hotel, 16 Hindmarsh Square has 308 guestrooms, restaurant and bar as well as meeting room facilities. It will become AccorHotels’ 15th Pullman hotel in Australia. 

Simon McGrath, Chief Operating Officer of AccorHotels Pacific, said for some time we have been looking to bring the Pullman brand to South Australia, and through our relationship with the Hines Property we are thrilled to be operating Pullman Adelaide.

“We are very proud to be partnering again with Hines Property to bring such a prominent, well respected brand to the city of Adelaide which continues to see strong levels of tourism growth, thanks to strong leadership by the Weatherill government and investment in infrastructure,” he said. 

“Pullman is now the fastest growing upscale brand in Asia Pacific and over the last three years, our Australian network of Pullman hotels has grown 77 percent.

"With the strength of our distribution and loyalty platform, we are excited to be growing our network in Adelaide and giving our guests even more reason to travel to South Australia.

James Hines, Managing Director of Hines Property said partnering with AccorHotels and the Pullman brand will enable the hotel to move from a 4.5-star offering to 5 stars.

“We have already forged a fantastic local partnership with AccorHotels through their management of Hines Property’s award-winning ibis Adelaide, so we’re really pleased to now be able to build on this relationship through the Pullman brand and further enhance the hotel as one of Adelaide’s finest,” he said.