Melbourne's St Kilda Road witnesses surge in major tenants

Melbourne's St Kilda Road witnesses surge in major tenants
Staff ReporterDecember 7, 2020

Melbourne’s St Kilda Road is experiencing an influx of major businesses in the past 12 months, as witnessed by a recent leasing office deal in the precinct. 

Perth-based landlord Lester Group’s office asset at 324 St Kilda Road, which was previously leased to Target, has found three new tenants across five floors totalling 4,500 sqm. 

Sales solutions provider The SMART Group has relocated from Richmond, committing to levels two and six; waste, water and energy solutions provider Veolia has relocated from South Melbourne, committing to level five; and claims management solutions provider Crawford & Company has relocated from Southbank, committing to levels three and four, according to leasing agents from Colliers International.

The vacancies were created after Target, which leased five floors in the building between 2012 and 2015, vacated the space and relocated to Geelong and Bourke Street.

The discount retailer, which is owned by Perth-based Wesfarmers - also a tenant at No.324 - has since committed to a new office building at Williams Landing in Melbourne's west.

The trend is part of a growing number of national and international companies relocating to the city-fringe boulevard, including advertising agency Big Red from Prahran, Just Group from Richmond, Deluxe from South Melbourne and Monash University from various locations. 

The deal was negotiated by Colliers International’s Ben McKendry, Vincent Tran and Matt Cosgrave along with Thorburn Property’s Kenny Thorburn.

The three deals were completed at circa $450 gross per sqm, with multiple options to renew the lease terms.

According to Colliers, St Kilda Road’s proximity to the CBD and its high-quality and cost-effective leasing opportunities attract major tenants.

“The successful leasing campaign has vindicated our decision and belief in St Kilda road four years ago when we acquired the building,” Lester Group’s Russell Lester said. 

“324 St Kilda Road is now 100 per cent leased following Target’s relocation to Geelong mid last year, which left Colliers International and Thorburn Property with five floors to lease, each measuring 918 sqm,” Tran said. 

Further reinforcing the precinct’s strong standing within the city-fringe office market, several large multi-national businesses already present on St Kilda Road have opted to remain there, with Macquarie Leasing, WPP and Frasers Property Australia recently renewing their leases.

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