Dexus unveils its new brand

Dexus has launched its new brand.

It is suggested the brand reinforces Dexus as a property group that is innovative and customer focused.

Darren Sternberg, Dexus chief executive officer, said it will take a phased approach to rebrand its buildings over the coming months.

"Our new brand has been created to represent who we are today and our future aspirations.

"Our new brand provides an opportunity to lift awareness, shift conversation and enhance value by demonstrating Dexus's point of difference in an undifferentiated market.

"We are redefining the work place through progressive thinking and the courage to innovate; listening, learning, understanding and responding; being active now and in the future; and making the complex simple.

"The core concept behind the brand is that we bring multiple perspectives together, and embrace life in full colour."

The brand video is available here.