Frasers' new office a case study in its approach to development

Frasers' new office a case study in its approach to development
Frasers' new office a case study in its approach to development

With its new head office in Sydney's Rhodes Corporate Park, Frasers Property Australia wanted to make a statement about its innovation and excellence, says a new video which Frasers portrays as a case study of its general approach to development.

The office was awarded 6 Star Green Star business park facilities, from the Green Building Council of Australia and is a good example of the future of workspaces.

In the YouTube video, Reini Otter, executive general manager at Frasers Property, says the vision was a workplace that reflected “not only the culture of our business, but also the aspirations of the business for the next decade”.

As Reini says in the video, “we are in a 15-year-old fit out, ad hoc design, lacking in many ways”.

The new building’s design revolves around a “central hub”, with meeting rooms dispersed around the office. Reini says “there’s no offices either”, so everybody is “open plan”. There are several standing workstations, a cafe area, and a lounge, which is mostly designed for informal meetings. Also, quiet spaces called “booth”, which offers more privacy for concentrated work.

Reini, who is an architect, says the building not only achieves a “technical outcome” of better IT infrastructure and office organisation, but it is also an “embodiment of the culture of the Frasers business”.

The office is designed to promote more collaboration among employees to encourage innovation, says Reini.

“So this project is a good case study in how we approach all our developments.”

The video says “it’s not just about providing a workspace that improves efficiencies, it’s about improving the health and wellbeing of people that work there”.

Frasers Property Australia was formerly Australand, which was acquired by Frasers Centrepoint Limited in late 2014. The parent group is listed in Singapore and focuses on Australia and China with total assets of more than S$23 billion.

Commercial Development Office Design


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