Raine and Horne targets Dubai holiday letting market

Raine & Horne has launched a holiday rental business in Dubai led by co-principals Shine Sunny and Sanjay Chimnani.

Angus Raine, executive chairman, Raine & Horne said between Sanjay and Shine, Raine & Horne Holiday Homes has real estate, hospitality, marketing and PR experience.

"This is an exciting venture that will support the financial goals of owners in Dubai and the short-stay needs of leisure and business visitors to the emirate,” he said 

“Australia is an important market for Raine & Horne Holiday Homes. Qantas and Emirates fly over 90 times a week from Dubai to Australia. 

“Dubai is a perfect stopover from Australia to destinations across Europe. Therefore, we will be tapping into the hundreds of offices in our Australian network to promote the holiday lettings available in the emirate through Raine & Horne Holiday Homes.

Ms Shine said Raine & Horne Holiday Homes will seek to collaborate with the likes of Austrade and Victoria Invest, as we are the only Australian company in Dubai offering vacation rentals.

“We will also be aggressively targeting the Middle East and North Africa (MENA) and the Indian sub-continent markets,” she said.

“We are specialising in the marketing and management of one and two bed apartments, and we already have a number of luxurious apartments available to let.

“Depending on the location, views and seasonality, a one-bed apartment in Downtown Dubai with Burj views, are priced at AED 950 ($A339) a night.

“All the properties showcased in our portfolio are conveniently located in Dubai’s popular locations such as Palm Jumeirah, Dubai Marina, Jumeirah Beach Residences, DIFC and Downtown Dubai, and are meticulously presented and fully self-contained for our guests’ convenience.

“We only choose holiday properties that are close to public transport and have amenities such as supermarkets, pharmacies and tourist attractions nearby.

“We have a dedicated customer service manager, personal greet and meet services and 24x7 accessibility should guests need us. This gold standard customer experience, focusing on quality and service, will set Raine & Horne Holidays apart.

“The holiday letting business combines our real estate and hospitality strengths, therefore it is a natural progression for expanding the business.

“We are harnessing the power global software solutions such as Lodgify for reservations, Outswitch for revenue management and innovative marketing techniques harnessing the promotional powers of social media platforms such as Facebook and Instagram to focus on increasing property returns.

“Owners have the ability to check bookings online, rates and tariffs, and to receive clear and concise monthly statements making the entire process transparent and effective."