Origani scoops beauty spot in Melbourne CBD shopping hub

Skincare brand Origani is the newest entrant on Melbourne’s Swanston Street shopping strip.

The beauty giant has signed a seven-year lease for its first street store in the Melbourne CBD. 

The store at 191 Swanston Street will be spread over 56 square metre at an annual rental of $4,303 per sqm.

CBRE’s Zelman Ainsworth and Samantha Hunt brokered the off-market deal for Erdi Group.

Ainsworth said the deal was evidence of strengthening demand from international retailers looking to acquire street stores in the Melbourne CBD over shopping centre outlets.

“While shopping centres have traditionally been Origani’s preferred target location, on the back of unmatched traffic and retail spend in the Melbourne CBD, the retailer was eager to secure a presence in the sought after hub,” Ainsworth said.