In profile: Rothelowman principal, Ben Pomroy
NAME: Ben Pomroy
POSITION: Principal
COMPANY: Rothelowman
OFFICE LOCATION: Level 2, 171 William Street, Darlinghurst NSW 2010
How long have you been in the industry?
16 years
What’s happening in the area you specialise in?
Historically disparate development types – residential apartments and neighbourhood retail developments are co-locating within single development sites, creating high intensity mixed-use developments in outer urban areas. These development types come from traditionally disparate funding and delivery models, so combining them brings a unique set of design and delivery challenges.
Describe the most interesting commercial property you have worked on?
I have always been interested in adaptive reuse projects, working on several adaptions from small to large scale. A conversion I designed, of an old fish processing facility into residential apartments in the inner city, is a favourite. The old building opened up all kinds of unique and interesting challenges, from its triangular site plan that tapered down to a 800mm wide point, to using the tight proximity of surrounding neighbours to generate an architectural form. Needless to say, the conversion was positively received by the neighbours with the removal of processing waste from the area.
What are the ingredients to being successful in your job?
To take an idea from its early conception, through to construction demands the architect to be passionate advocate for the project throughout its life. This responsibility is a great opportunity that needs to be embraced by any architect to be successful.
What aspects of your role do you enjoy the most?
The moment working with a client when the idea comes together, the “aha” when the lines of the paper crystalise to form the future building.
Where would you invest a spare $750,000?
In property I would be looking at fringe areas to the Parramatta CBD for what are still good value sites. On the north side of Sydney, the Northern Beaches still has opportunities in this price range.
Which football team do you support?
My early years were in QLD, so the Brisbane Broncos.
What’s your favourite app or techno gadget?
Favourite app is Paper by 53.
How do you use social media?
Each media platform has its own specific use and audience. I like using Twitter as a place to research and test new design issues and agendas. Condensing an idea down to 140 characters hones an ability to clearly articulate design concepts to wider audiences than just other design professionals.