In profile: Satterley Property Group's general manager, Victoria and Queensland, Jack Hoffmann
NAME: Jack Hoffmann
COMPANY: Satterley Property Group
POSITION: General manager for Victoria and Queensland
OFFICE LOCATION: 5 Queens Road, Melbourne
How long have you been in the industry?
I’ve been in residential development for around 12 years including close to four years at Satterley Property Group.
What’s happening in the area you specialise in?
In Victoria, Satterley is launching new communities in Point Cook and Tarneit later this year, which represents a major investment in Melbourne’s west. These two new communities join the company's existing projects; Coburg Hill and Riverstone at Plenty River. At the same time, we’re always looking for new opportunities to grow our business in Victoria.
Describe the most interesting property you have worked on?
One of the most interesting sites I’ve worked on is Satterley’s development of Coburg Hill. It’s on the old Kodak factory site which means it came with its own unique set of challenges. The high profile nature of the site intensified both the design challenges and interest from the local community. The development is very diverse and includes the full gamut - conventional housing lots, medium density housing townhouses and a shopping centre.
What are the ingredients to being successful in your job?
Hard work definitely plays a part as well as keeping a close eye on the market and responding to trends accordingly. I’m also lucky to have a great team working at Satterley; we work hard but we also enjoy what we do.
What aspects of your role do you enjoy the most?
I enjoy the community building aspect whereby we literally start with a paddock and build it into a thriving community. As a developer of new communities, we’re always mindful of the legacy that we’re leaving. This is front of mind in all of the planning that we do.
Where would you invest a spare $750,000?
I’d invest in a townhouse at Satterley’s Coburg Hill development. The townhouses are large enough to accommodate a family whilst having the added benefit of requiring very little maintenance. Perfect for owner-occupiers and investors.
Which football team do you support?
What’s your favourite app or techno gadget?
iPad and mobile phone.
How do you use social media?
I use social media mainly to keep in touch with friends or as another way to stay in contact with colleagues from the industry through platforms like LinkedIn.