Strong selling conditions for winter: Raine & Horne

Strong selling conditions for winter: Raine & Horne
Jessie RichardsonDecember 7, 2020

Winter’s start is set to see strong real estate sales results thanks to strong April appraisal figures, according to property group Raine & Horne.

April’s national average property appraisal figures were up by more than 21% from February.

Angus Raine, executive chairman and chief executive of Raine & Horne says that appraisal figures are an indicator of the level of sales strength two or three months down the track. According to Raine, a significant proportion of buyer activity can be traced back to record low interest rates, improved consumer confidence and strengthening employment outlooks.

“The upshot of current appraisal levels is that we are anticipating very strong settlement results in May and June, although there is still a shortage of listings, which indicates that some owners are wary that a winter sale will not deliver an optimum price.

“Winter is often overlooked as a good time to sell in many markets around Australia, and despite our strong appraisal numbers, you could be competing with 15-20% fewer homes for sale than in traditionally high volume periods such as early autumn or spring,” says Raine.

“It’s also a fallacy that committed buyers are put off by winter chills, while outdoor factors will have little impact on smaller homes and apartments, for instance.

“However, vendors would do well to heed the advice of their real estate agent when settling on the pricing of their homes to ensure a timely sale this winter.”

New South Wales saw the biggest jump in appraisals between April and February, with appraisals up almost 26%. Victoria appraisals were up 22% for the same period, while Queensland appraisals rose by 15%. Raine & Horne also cited a specialist marketing campaign conducted by the company as a factor in the lift in appraisal and listing activity.

Editor's Picks