The Sheraton returns to Melbourne with new hotel open for business

The Sheraton returns to Melbourne with new hotel open for business
Jessie RichardsonDecember 7, 2020

The Sheraton hotel brand, absent from the city for nine years, has returned with the Sheraton Melbourne Hotel on Little Collins Street.

Located at the ‘Paris end’ of Little Collins on the former Navy and Military Club site, the Sheraton Melbourne was officially opened for business yesterday, although the hotel has been taking room reservations since January.

According to general manager Hal Philps, the project began four years ago, when Golden Age Development purchased the site. The development company, owned by 37 year old Jeff Xu, is also responsible for the Rainbow World entertainment plaza on Bourke Street and a proposal for the largest apartment building in Melbourne’s CBD, a $250 million 75 storey development on Elizabeth Street.

Philps says the return of the Sheraton brand, the largest in Starwood Hotels’ portfolio, is the result of a combination of factors.

“We have an amazing owner at the right time, in the right location, and it’s a really perfect partnership for us at this time,” said Philps.

Starwood, Philps says, “has a lot of aggressive growth planned for this year globally for the brand.”

“Starwood are always looking for development opportunities. And it’s about those opportunities all stacking up, and they certainly did for the Sheraton Melbourne.”

Sheraton’s Melbourne offering will be aimed the city’s prestige tourism market.

“As a five star luxury operator we’ll very much be targeting that sort of clientele, that look for the brand, Sheraton, and look for the experience we deliver around the world,” Philps said.

“We have 174 bedrooms, and that includes luxury terrace suites. In addition to that we have our signature restaurant, which is called Little Collins Street Kitchen, a new concept we developed just for Sheraton Melbourne here, and one which we believe will very much fit in with our location here in Melbourne, and be a great asset to the Melbourne dining scene.

“In addition to that we have a little under 700 square metres of meeting space, all with the latest technology and natural light. We have a spa with five treatment rooms, Sheraton Fitness with an indoor heated lap pool, and also a rooftop bar concept that we will open this week.” 

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