In profile: CBRE's Queensland director, Edward Bull

In profile: CBRE's Queensland director, Edward Bull
Katherine JimenezDecember 7, 2020

Name: Edward Bull

Position: Queensland director

Company: CBRE

Office location: Brisbane

How long have you been in the industry?

It will be 11 years this year.

What’s happening in the area you specialise in?

Industrial is experiencing a strong resurgence and is a very popular asset class amongst the institutions, right down to mum and dad SMSFs. We are seeing yields tighten as a result of the lack of stock available and the influx of capital. With the low interest rate environment, we expect this to be the case for the short to medium term.

Describe the most interesting property you have sold?

Industrial is not often referred to as interesting, so will have to go with the biggest and most challenging which was a pre-sale and fund through for Toll Property in Brisbane for $84.5 million. From start to finish, it will have been an 18 month process.

What are the ingredients to being successful in your job?

Product knowledge and the ability to pick up the phone and build rapport and trust with someone you may not have met before. Strong work ethic, because I believe you get out what you put in but sometimes you have to persevere in difficult times and you need to be able to pick yourself up and go again when things don’t go your way.

What aspects of your role do you enjoy the most?

The camaraderie of working with a great team and culture at CBRE and also the satisfaction of completing a deal no matter how big or small.

Where would you invest a spare $750,000?

A mix of REITs focussed on industrial, and also direct industrial property through some of the more active reputable syndications.

Which football team do you support?

The Sydney City Roosters – go the chookies!

What’s your favourite app or techno gadget?

What’s an app? 

How do you use social media?

I am active on Linkedin and find it a good way to create brand awareness.

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