Valentine's Day property auctions? He Said/She Said
Leading Sydney auctioneer Damien Cooley's own Sydney home in Naremburn (pictured above) goes to auction today, Valentine Day's 2014.
He says it's not a romantic marketing attempt, but because his auction agency has got 30 auctions to bring the hammer down at on the weekend for estate agency clients.
He certainly does keep a busy schedule as last year his tally was 1,600 plus auctions at Cooley Auctions. And last night he sold all seven offerings through RaineHorneBBDB with the highlight being 1A Strickland Street, Rose Bay which sold for $2.825 million.
But there's no debate today from our commentators who love the merits of selling on Valentine's Day. Better than carnations that will wilt tomorrow.
HE SAID:
Much of property purchasing is about emotion. So it could be more emotional than most auctions tonight given the Valentine's Day fervour. This one's even got brotherly love as Damien Cooley has entrusted his brother, Andrew Cooley, to be the auctioneer when 46 Darvall Street goes to auction tonight at 6.30pm.
I recall it was bought by Damien and his wife Peppi in 2006 - just the weekend after they returned from their honeymoon. They bought the Darvall Street property for $775,000 and now have hopes of more than $1.4 million. That's just above the current Naremburn median of $1.26 million, according to RP Data.
Damien is spreading the love around too with conjunctional agents, the LJ Hooker Willoughby agent John McManus and Peter Chauncey at McGrath. They say more than 250 groups had been through during the marketing campaign. And at last count 30 plus contracts issued.
And just between us blokes, Damien actually didn't even realise it was Valentine's Day when the auction date was set. It was supposed to be Friday February 21, but was brought forward one week since the early bird marketing was going great.
SHE SAID:
Damien and his wife Peppi have not only extensively renovated the three-bedroom Victorian-style home but also raised their three children Eva, 4, Dax, 3, and one-year-old Tom at the home.
They gutted the house and built up out the back behind its gorgeous facade and quaint fence. The master bedroom has built-in robes and Travertine ensuite with cosy in-floor heating and heated towel rails. And built-in window storage seat.
With its high ceilings, Blackbutt timber floors, plantation shutters and pale neutral palette, it is hard not to absolutely love this house, the aspect and the location, as have the Cooley family who are sad to let the house go, but life changes.
They need a bigger house now and have bought a home in Artarmon. Buying before you sell is a risk, but not in this market and on this special day. Here's just hoping the rain stays away to make it perfect.