Food trucks latest marketing technique for developers

We’ve seen a year’s supply of ice cream, and a number of other food-related marketing techniques when it comes to new developments, however GPC has gone one step further.

Rounding up six of Melbourne’s popular food trucks, the opening of Mason Point Display Suite this month will allow potential buyers to try a range of different foods – something said to be important to the North Melbourne crowd.

The “Urbane” Release Two, released in October, features 48 two- and three-bedroom apartments ranging from $323,000 upwards. There are also 16 two-bedroom townhouses from $409,000.

Construction will begin in early-2014, with completion for 2015.

On 16 November, launching Mason Point Display Suite, the food trucks will be available for those attending. There will also be a fairy floss machine, a bubble machine, a face painter and a balloon artist.

Charles Gibson, director of GPC, said that the display will also include architectural plans and pricing, a full showcase of the kitchen, bathroom and timber flooring and a fully interactive touchscreen.

“Representatives from the award-winning Jackson Clements Burrows Architects – the design team behind Mason Point - will also be on hand to meet with buyers and discuss elements of the apartments and town homes’ functional yet stylish, modern design,” said Gibson.

Food Trucks there on the day are White Guy Cooks Thai, Dos Diablos, Sliders on Tyres, Dhaba, Smokin’ Barry’s and Yogurrdiction.

In the past, a Camperdown property listed in March was offering 52 two-litre tubs of ice cream with the purchase. More recently, in October, a property was offered with a year's supply of ice cream in Albert Park.