The Reject Shop taken in by Adelaide’s Seaford Meadows shopping centre

The Reject Shop will join a long line of blue-chip tenants that are moving into Adelaide's next major shopping mall - the Seaford Meadows shopping centre.

The discount retailer has taken 681 square metres of retail space in the yet-to-be built centre, which will be anchored by a Woolworths Supermarket and more than 14 speciality stores.

Colliers International, in conjunction with Savills, has been appointed to manage the leasing of the centre.

“Chemist King and a liquor retailer have also been secured and negotiations are underway for the remaining tenancies," said co-leasing agent Ben Laycock of Colliers.

He said the centre's location, on the corner of Grant Boulevard and Bitts Road, was in the heart of the new Seaford Meadows neighbourhood development.

Construction of the new shopping centre is underway, with the mixed use development due for completion early 2014.