Chapel Street landlord swaps Eurotrash for Massive Wieners American-style diner

American-style diner and hot dog specialists Massive Wieners has leased a 90 square metre shop space on Chapel Street in Prahran previously leased by fashion retailer Eurotrash.

Massive Wieners, which claims to make the ‘World’s Biggest Wiener’ will move from its current smaller space at nearby Greville Street, where the outlet has established a cult following, to the new store at 226 Chapel Street.

Eurotrash is moving to a shop across the road.

Last year the owners of Massive Wieners Dave Brennan and Liam Magee created a 25-inch (63.5-centimetre) hotdog roll.

The 90 square metre shop was acquired in February this year by a private investor, who also acquired a similar sized shop next door at 224 Chapel Street in off-market sales negotiated by Charles Emmett and Kiran Pillai of Fitzroys.

The sale price was not disclosed.

The 226 Chapel Street store brings in rent of around $57,360 per annum.

The leasing deal, which will  see the diner occupy the ground floor over seven years with two further seven-year extensions, was negotiated by Fitzroys leasing agent Harry Curtis,

Curtis said Massive Wieners intended on opening a 24-hour traditional American-style diner, featuring their 1940s inspired “less is more approach”.

“The new Massive Wieners will bring a unique flavour to the area, with the landlord keen to see them open up at the location because of his enthusiasm for the concept,” he added.

Curtis said food retailers were taking a rising amount of space throughou Melbourne’s retail strips and shopping precincts.

Massive Wieners has catered for large organisations such as the AFL, L’Oreal, Vans Shoes, Microsoft/Xbox and MTV, and has appeared at The Melbourne Food and Wine Festival, St Kilda Festival 2013, Melbourne Central and Westfield.

Larry Schlesinger

Larry Schlesinger

Larry Schlesinger was a property writer at Property Observer

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