UK menswear designer Peter Werth opens pop-up shop in Howey Place

UK menswear designer Peter Werth has signed a short-term lease to open a pop-up shop in the Howey Place shopping arcade in the Melbourne CBD.

Howey Place is a short, narrow covered laneway, running south from Little Collins Street between Swanston Street and Elizabeth Street.

The 9 Howey Place tenancy comprises a 33-square-metre premises taken on a short-term lease.

The rental was not disclosed however recent deals along Howey place have been transacted around the $4,000 a square metre plus GST mark.

The deal was brokered by Savills Australia retail director, Michael Di Carlo, alongside colleague Jeremy Marmur.

Peter Werth currently has an in-store outlet at Myers, also in the CBD.

According to Di Carlo, Peter Werth wished to test the market with a pop-up store. 

"Pop-up stores have become very popular as a means of testing the market with a view to establishing a more permanent presence and we’re now seeing that concept defined by the length of the lease term as much as the style of tenancy,’’ Di Carlo said.

Larry Schlesinger

Larry Schlesinger

Larry Schlesinger was a property writer at Property Observer

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