UK menswear designer Peter Werth opens pop-up shop in Howey Place
UK menswear designer Peter Werth has signed a short-term lease to open a pop-up shop in the Howey Place shopping arcade in the Melbourne CBD.
Howey Place is a short, narrow covered laneway, running south from Little Collins Street between Swanston Street and Elizabeth Street.
The 9 Howey Place tenancy comprises a 33-square-metre premises taken on a short-term lease.
The rental was not disclosed however recent deals along Howey place have been transacted around the $4,000 a square metre plus GST mark.
The deal was brokered by Savills Australia retail director, Michael Di Carlo, alongside colleague Jeremy Marmur.
Peter Werth currently has an in-store outlet at Myers, also in the CBD.
According to Di Carlo, Peter Werth wished to test the market with a pop-up store.
"Pop-up stores have become very popular as a means of testing the market with a view to establishing a more permanent presence and we’re now seeing that concept defined by the length of the lease term as much as the style of tenancy,’’ Di Carlo said.