LJ Hooker to market commercial and residential property listings on Chinese portal Juwai.com

Real estate group LJ Hooker will start advertising its residential and commercial listings on Chinese real estate listings portal Juwai.com following the signing of a partnership agreement between the two organisations.

The agreement will allow LJ Hooker to market its properties directly to Chinese buyers and others in Asia via Juwai.com.

Georg Chmiel, chief executive of LJ Hooker, says the real estate group has invested heavily in the online and digital space and the partnership with Juwai.com will “further expand the online reach of our residential and commercial listings and provide access to one of the fastest-growing markets for our clients”.

Chinese investors spent $4.2 billion on Australian real estate in 2011, representing about $48 million in estate agent commissions.

LJ Hooker is the first real estate network in Australia to enter into a partnership with Juwai.com, which launched in December last year.

Juwai.com promotes itself as the largest international property search and information platform for Mandarin-speaking Chinese consumers and says that 84% of its traffic comes from high-net-worth Chinese buyers.

The site has also been adopted by global Chinese communities living in Hong Kong, Taiwan, Macau, Singapore and Malaysia, providing Juwai.com customers with comprehensive exposure within China and across south-east Asia.

LJ Hooker was one of the first real estate firms to establish a physical presence in China, setting up an office in Shanghai in 2004.

“We are delighted to have LJ Hooker join Juwai.com, and to play the lead role in the network’s reach into China and south-east Asia,” says Simon Henry, co-founder of Juwai.com.