The reorganisation of the family business will boost demand for small strata-titled offices

The reorganisation of the family business will boost demand for small strata-titled offices
Chris LangDecember 8, 2020

Since the 1800s, there has been a procession of younger family members joining long-established family businesses.

Traditionally, it has been sons following in their fathers’ footsteps.

But things started to change during the late 1970s and early 1980s, when you saw more daughters taking up the challenge, and also joining the family firm.

Enter Generation X

Gen Xers grew up in an era of two-income families — where mums worked and crèches became the norm. Divorce rates also began to rise; and the economy floundered after the 1987 crash.

As a result, Gen X emerged as independent, resourceful and largely self-sufficient, displaying a casual disdain for authority and structured work hours.

But more importantly, Gen X heralded the shift from manufacturing to a service-based economy. And it was the first generation to grow up with computers interwoven into their lifestyle.

Having lived through tough times during the early 1990s and seen their parents made redundant from long-held jobs, Gen X had little desire to be locked into just one firm and are willing to change jobs regularly, in order to further their careers.

Therefore, for all intents and purposes, the traditional family businesses (as we knew them) were slowly dying off.

But was that to be the end?

By the turn of the century, Gen Xers held fairly senior positions and were earning some seriously good money. Plus, a growing number of them were wanting to take charge of their own destiny.

Quite often that meant groups of them leaving major companies, to set up their own businesses. And this transition is what spawned the surge in suburban strata offices over the past 15 years, all around Australia.

Clearly, Gen Xers had the drive, the computer skills and the marketing know-how. But what they quickly found lacking was their depth of business experience, ready access to finance and a well-established corporate network.

Re-enter the parents

This is where their early-retired parents (through redundancies and retrenchments during the 1990s) suddenly became invaluable – but not so much for a cash input as you might initially think.

Rather they are able to open doors to business opportunities and provide an entry to banking connections. Plus they add much-needed credibility when making sales presentations to major companies.

Bottom line: What you've been seeing is dad (or .um) given a desk from which to run his or her own consultancy business in return for providing intellectual property and projecting an "air of experience" when required.

Quite an interesting new twist on the traditional family business structure.

It is one which will continue to underpinned the demand for smaller, strata-titled offices within most commercial property markets around Australia.

Chris Lang is an advisor to commercial property investors and gives keynote speeches and regular seminars on the best way to invest in commercial property. He maintains a blog, his-best.biz, which he updates regularly about the best way to get the most out of your commercial property investment.

Chris Lang

Chris Lang is an advisor to commercial property investors, sell-out author and regular speaker on how to invest in commercial property.

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