Melbourne publican John van Haandel lists Quicksilver's flagship Byron Bay store

Melbourne pub mogul John van Haandel has listed Quicksilver’s new flagship retail store in Byron Bay this week, with hopes of $6 million.

Quicksilver signed a 10-year lease for the property with 618 square metres of floorspace in March this year after it was custom built for the company.

Van Haandel also runs the neighbouring Beach Hotel.

The purpose-built property includes two apartments above the shop, which Quicksilver says will ?offer tourists and surfing fans the chance to live, breathe and sleep the Quiksilver brand.

Jones Lang LaSalle is selling the property, which earns a net income of $393,300 per annum with 3.5% annual reviews.

The property lies on the northern end of Jonson Street near Bay Street and has significant frontage to the Jonson Street retail precinct and council car park which services Byron’s main beach.

There is parking for eight cars at the rear of the property.

Sam Hatcher and Stuart Taylor have the listing with expressions of interest closing on May 16.