Mackay residential market has mix of home owners and potential purchasers; Herron Todd White

Mackay residential market has mix of home owners and potential purchasers; Herron Todd White
Staff ReporterDecember 8, 2020

The Mackay residential market has a good mix of home owners and potential purchasers, with no real defined trend among different demographics, according to a recent report from valuation firm Herron Todd White.

“We do have three broad market types though, comprising lower level which predominantly is sub- $300,000 to $350,000, middle markets which are between $400,000 and $700,000 and the prestige market which is $700,000 and above,” the firm found in their March report.

“Within the lower level, we are seeing a significant increase in first home buyers entering the market, with local lenders and agents reporting most activity in this price bracket. This can be attributed to a number of reasons. For example, Mackay underwent a significant downturn between 2013 and 2017, in which market values fell 20 to 30 percent. This fall in value has created relative affordability in the Mackay market that was not prevalent in years gone by.”

One negative effect from the downturn that has affected first home buyers is the tougher lending criteria by banks and coupled with the Banking Royal Commission, this has put far greater tests on borrowers, particularly with deposits.

This has made it far more difficult for first home buyers to save deposits for middle markets and therefore they are choosing the lower level market.

Those who have been able to save larger deposits have definitely taken advantage of the first home owner’s building boost and built new dwellings usually in the $450,000 to $500,000 price range.

The middle markets have also been active in Mackay over the past two years.

The main purchasers in this price bracket are upgraders and new residents moving to Mackay, usually established families, according to the report.

“Prior to the downturn, Mackay had a reputation as being a mining town with affordability and cost of living being a big hindrance to non-mine related employees,” it continued.

“That has definitely changed, with Mackay now back on the radar for teachers, police, ambulance, firefighters and other occupations who previously may have avoided Mackay.”

The only downside to this market segment is that the median price of dwellings fell by around $100,000, with some falls higher within this price bracket.

That erosion of equity has limited the ability of some who purchased at the peak of the market to sell their existing homes.

The last market segment is the prestige market which has also seen good activity over the past two years. “Again, this comes down to affordability and the fact that the majority of prestige dwellings selling in Mackay are usually below replacement cost, offering good value for money for those able to afford them,” the report found.

“Purchasers in this market are usually good middle-income upgraders as well as other professionals who waited during the downturn until values stabilised and have now entered the market.”

“Construction of large executive and architect designed dwellings has also increased over the past two years on the back of renewed confidence in the Mackay economy,” the report concluded.

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