Gold Coast's south region home to unusually diverse buyer demographics; Herron Todd White

Gold Coast's south region home to unusually diverse buyer demographics; Herron Todd White
Staff ReporterDecember 8, 2020

The Gold Coast's south region has a particularly wide range of typical buyers, according to a recent report from valuation firm Herron Todd White.

“First home buyers are generally found in suburbs such as Varsity Lakes and Robina,” the March report continued.

Upgraders are generally found in Palm Beach, Tugun and Currumbin where the price levels are higher and houses are larger.

Families are generally located within Robina, Varsity Lakes and Palm Beach which are all located close to great amenities, and retirees and downsizers are mainly found in Miami and Palm Beach.

“The main changes happening in this area is that many of the rundown or original homes are being purchased by young people who renovate and then put the home on the market to be purchased by families who do not wish to do renovation works.”

The houses are being bought from retirees and downsizers who then generally purchase new unit stock along the coastline.

This puts pressure on first home buyers as prices have increased and it is very hard to enter the market in the majority of suburbs except for one-bedroom units, or two- and three- bedroom units and townhouses.

Areas such as Varsity Lakes have been de-commissioned which has seen the purchase of ex-commission housing for renovation and on-sale for good profit which makes the Mattocks and Varsity Lakes area a more sought-after location.

Palm Beach and Elanora have also seen a massive re-gentrification over the past ten years.

These suburbs were once not sought after at all and are now highly sought after.

The southern Gold Coast and northern New South Wales localities generally attract traditional families, retirees or young couples.

Hardly any of the properties within the locality are co-owned between friends or comprise multi-generational living. House design is becoming more modern however the layout of homes is remaining pretty much the same as it has over the past five years.

The report concluded that the tram being expected to go to the airport over the next ten years will be the biggest factor in this area, however noted that no other facilities or services have been established purely on societal gentrification.

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