Lego store opens in Broadway Sydney

Lego store opens in Broadway Sydney
Lego store opens in Broadway Sydney

Crowds stretching for 1.4 kilometres lined up for the opening of Broadway Sydney’s new LEGO Store earlier this month.

Broadway Sydney Centre Manager Justine Saltmarsh said it was a very successful launch unveiling a Broadway mosaic, hand-built from 51,769 individual bricks and a bespoke Broadway 3D model, hand-made from 28,179 bricks.

It was so popular, traffic for the centre was up 20%.

Lego store opens in Broadway Sydney

“We can’t wait to see the creativity unlocked on level 2, this is truly a wonderful new experience to add to Broadway’s status as a much loved destination,” Saltmarsh said.

She said the Level 2 environment with its eclectic mix of dining, fashion and highlighted art installations made a perfect environment to the Lego Store.

Tags: 
Retail Broadway

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