Jaycar chooses Central Park Mall for new concept store

Jaycar chooses Central Park Mall for new concept store
Jaycar chooses Central Park Mall for new concept store

Frasers Property Australia and Sekisui House, the joint developers behind the $2 billion Central Park development in Sydney’s CBD, have secured Jaycar Electronics to a flagship tenancy at Central Park Mall.

The electronic giant has unveiled a collaborative experiential retail concept that encourages people to “Think Possible”.

The new store sells over 7,000 active product lines as well as integrating an equipment for hire service, interactive display areas and collaborative workspaces.

It’s centred around a “Maker Hub” – a dedicated space where customers participate in workshops, challenges, attend events and use specialised equipment such as 3D printers to work on their own projects.

Felicity Armstrong, General Manager – Assets, Frasers Property Australia says the new Jaycar store is an ideal fit with the experiential and entertainment identity of Central Park Mall.

Located on level one of Central Park Mall, the new Jaycar store spans over 420 square metres and is a larger format than most of its other stores.

Jarrod Carroll, Chief Marketing Officer, Jaycar says the new concept pushes the boundaries of experiential retailing.

“Our new Maker Hub space will allow customers to have hands-on experience with many of our products,” Carroll said.

“It’s all about inspiring people through the endless possibilities of technology.

“We didn’t want to be in a mainstream styled shopping mall but wanted a centre that better reflects our brand personality.

“After investigating the options in the area we liked the concept, design and tenancy mix at Central Park Mall best, including its artistic and creative precinct.

“We also loved the proximity to the universities and TAFE and the inner city too – with easy access via transport.”

The new lease continues the strong partnership between Frasers Property and Jaycar.

Earlier this year the two agreed a deal that will see Frasers Property deliver a new 21,595 square metre state-of-the-art automated warehouse and distribution centre for Jaycar at its Eastern Creek Business Park in Sydney.

Central Park Mall is anchored by a Woolworths supermarket and Palace Cinema complex, and houses a diverse mix of entertainment, fashion and experiential retailers, all complemented by a world class alfresco dining precinct.

Tags: 
Retail Central Park

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