Subtle marketing but Opal Tower not expected to see bad luck
A “soon to be unearthed” 30 storey plus residential tower, bringing 370 apartments to Sydney Olympic Park, is being subtly marketed through Colliers International.
The Opal Tower, that will have 360 degree views, and access to transport, restaurants, cafes, shopping, sports, entertainment and parklands is undergoing a slick expressions of interests campaign that may see a successful result.
Offering ‘luxury apartments’ and a ‘rare opportunity’, it will bring one, two and three bedroom apartments for sale, and little more is being provided.
Their expression of interest form suggests that bottom of the range will be $550,000 apartments, and it appears they have done some marketing overseas – with interested parties able to select from a number of Australian portals as well as the Chinese Herald, Chinese Property Weekly, Domain Chinese, Indo Media and Indo Post as where they heard about the properties.
The project will be developed by Ecove, who is also behind a number of other Olympic Park developments, including Australia Towers – the first residential development in the area, with 800 apartments across four towers. It’s unclear whether this will be one of those towers, although it’s likely this is the fourth of the Australia Towers, with design from Bates Smart.
Their marketing has seen Opal Tower not yet put onto their official developer website.
While opals are synonymous with Australia and bad fortune, in East Asian cultures they are often seen as a sign of luck.
