Prolific Melbourne developer Hirsch &amp; Faigen is set to boost its investment on the Gold Coast to more than $700 million after announcing plans for a fourth beachside project in as many years.

Hirsch &amp; Faigen, led by Daniel Faigen and backed by Eddie Hirsch, co-founder of United Petroleum, has lodged a development application for the $240 million residential apartment project earmarked for a 1,100sqm site at 7-9 Surf Parade in the heart of Broadbeach.

<a href="https://www.urban.com.au/new-apartments/marbella-broadbeach-7-9-surf-parade-broadbeach">Marbella</a> will deliver 100 apartments across 31 levels, making it the company's largest Gold Coast project to date and leveraging off the success of its three earlier projects which all sold out prior to construction starting.

<a href="https://www.urban.com.au/developers/hirsch-faigen">Hirsch &amp; Faigen</a> lodged the development application for Marbella Broadbeach this week as the company edges closer to completion of its latest project Yves Mermaid.

The announcement of Marbella Broadbeach affirms the company’s sustained confidence in the Gold Coast market which continues to remain undersupplied.

It also increases the value of Hirsch &amp; Faigen’s Gold Coast development portfolio to more than $700 million since the company first entered the market in 2021 with the launch of Hemingway at Palm Beach.

The company has enlisted its trusted team of Rothelowman Architects and Hutchinson Builders to design and deliver Marbella Broadbeach respectively, continuing a successful partnership forged across the group’s previous Gold Coast developments.

<img alt="Marbella" data-entity-type="file" data-entity-uuid="6ab9ff4e-16ee-44b5-aa52-5cbfc4aaf1cc" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-04-03%20at%2010.48.26%E2%80%AFAM.png?VersionId=UyI0DI4CD1v0cZPlRsdZnn81S8xIOZyL" />

Marbella&nbsp;will offer a thoughtfully curated lifestyle, including a substantial wellness precinct, communal recreation areas, children’s play spaces, work-from-home facilities, and shared lounge and dining areas.

Designed for the prime market demographic of downsizers and interstate lifestyle investors in mind, Marbella&nbsp;has been crafted to offer an increasingly rare blend of affordable luxury in a tightly held market.

Uniquely positioned in the heart of the Gold Coast’s most sought-after lifestyle suburb of Broadbeach, the project will also boast uninterrupted beach and hinterland views.

The Surf Parade site is just a short walk to the bustling Broadbeach dining and retail precinct, Pacific Fair, The Star Gold Coast and convention centre, and an easy stroll to Kurrawa Beach and the recreational amenity of Pratten Park on the Broadbeach foreshore.

“We’re excited to be proceeding with our fourth project on the Gold Coast in what is certain to become the new luxury precinct in Broadbeach,” says Anthony Bueti, the CFO of Hirsch &amp; Faigen and a shareholder of the group.

“With the likes of Mosaic and Abedian &amp; Co also launching quality projects in the area, the transformation will cement Broadbeach as the premier lifestyle and amenity suburb on the Gold Coast.

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“After four years in the Gold Coast market, and with three successful projects completed, Marbella is the product of everything we have learned to love about the Gold Coast and it will be an incredible addition to our growing portfolio in one of the most vibrant property markets in the country.

“We continue to remain very confident in the high-end Gold Coast property market.”

The plans for Marbella herald Hirsch &amp; Faigen’s Broadbeach market debut after the group has now made its mark at Kirra Beach with Emerson, Hemingway at Palm Beach and Yves at Mermaid Beach.

Pending approvals for the code-assessable project, the company expects construction to start in September this year.

Joel Robinson

Hirsch & Faigen plots fourth Gold Coast apartment development, Marbella Broadbeach

Immerse Projects is preparing its third new apartment development in the ever-popular Coolangatta/Kirra area.

Led by building veteran John Kearney, who also runs local construction giant Greyburn, Immerse has filed plans for a new development on <a href="https://www.urban.com.au/new-apartments/5-haig-street-coolangatta">Haig Street</a>, just off Musgrave Street and just metres from the beach.

They've called on BDA Architecture to design the 14-level building, which will feature 105 apartments: 64 three-bedroom and 41 two-bedroom units.

Kearney told Urban the diversity of product mix will suit a wider section of the house market needs, not just the downsizer.

"The two, two-bed plus MPR, and three-bed configurations could suit part-time owner-occupiers who might choose to short-term let, lock-and-leave owners, and downsizers who don't want, or can't afford, a full-floor apartment which Kirra is flooded with."<img alt="Kearney Haig Street" data-entity-type="file" data-entity-uuid="8ecdf609-dc29-4bbc-9030-16580980754c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-04-02%20at%202.49.43%E2%80%AFPM.png?VersionId=GFWghfxn6ifF9N9Y4uduzMD9j7LV3GzH" />

Kearney says he has strong belief in the Kirra market and its future growth prospects.

"Kirra has much more amenity on its doorstep than other parts of Coolangatta. There's a real sense of identity with Kirra, it's a really special place."

BDA wrote in their submission to the Gold Coast City Council the architectural vision for 5-7 Haig Street "embraces its coastal setting by responding to the built form, climate, and surrounding landscape."

"The development is designed to integrate seamlessly with its neighbourhood, enhancing the identity of the Kirra precinct while respecting existing urban character and natural elements."

Apartment sizes start from 70 sqm internal for the two-bedroom apartments, and 130 sqm for the two-beds with MPR. The three's start from 130 sqm with 17 sqm of balcony. There are three two-level beach houses that start on the ground level.

The majority of the resident amenity is pitched for the level two podium. A lap pool will run along the northern edge of the building and will sit next to a pool deck, a spa and ice bath area, a gym, a kids play area, and a work from home space with a meeting room.&nbsp;There will also ba a private dining space with outdoor terrace on the ground level.

Immerse secured the amalgamated 2,026 sqm double-block earlier this year. The site is occupied by two two-level qwalk ups, Giraween and Caribbean, dating back to the mid 1970s. They comprise 14 apartments in total. 
<img alt="Kirra" data-entity-type="file" data-entity-uuid="9e83139f-7614-4dab-b027-bd87f953d0f0" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-04-02%20at%202.49.47%E2%80%AFPM.png?VersionId=nQXnpNrdQmXuaMAj7hZ_ou7dXaWxsa_r" />

Immerse is currently developing <a href="https://www.urban.com.au/new-apartments/rhythm-kirra-hill-30-garrick-street-coolangatta-qld-4225">Rhythm Kirra Hill</a>, just 850m away from the new development on Garrick Street. Rhythm has sold the majority of its 40 one, two and three-bedroom apartments, which will be completed later this year.

Immerse and Greyburn have become quite the formidable development partners in recent years.

As well as Rhythm, Immerse&nbsp;is currently developing&nbsp;Ombre Robina, which will finish construction this summer. They also have another site in Kirra, on McLean Street, which is approved for 58 apartments across a 17-level building.

Greyburn is building both of Immerse's projects, as well as <a href="https://www.urban.com.au/new-townhouses/capri-villas-81-salerno-street-isle-of-capri">Capri Villas</a> on Isle of Capri, which is nearly complete, and the first stage of Lewis Land's 16-hectare Biggera Waters masterplan, <a href="https://www.urban.com.au/new-apartments/harbour-shores-biggera-waters-564-oxley-drive-biggera-waters">Harbour Shores</a>.

Kirra was one of the success stories for new apartment developments even before COVID hit Australia. The launch of Miles Residences by KTQ at the end of 2019 started a wave of demand, from both local and interstate developers and both local and interstate buyers at both ends of the market.

First look: Immerse Projects plan new apartments at Kirra Beach

Is Brisbane's property market growth sustainable?

We're still seven years away from the 2032 Brisbane Summer Olympics, and in the last two years alone, Brisbane dwelling values (houses and units combined) have risen by 24.5 percent.

Last year saw the biggest increase in units since the late 1980s, with values growing by 16.6 percent in 2024, bringing the median unit value to $680,000.

Three months into 2025, and not much has changed.

CoreLogic's latest Home Value Index shows another 0.7 percent gain in unit values in March, following gains of 0.7 percent in February and 0.6 percent in January. Now, the median unit value is approaching $700,000.

With billions of dollars set to be poured into major infrastructure projects across Brisbane, a forecasted strong increase in population, and an ongoing shortage of new properties coming to market, there's no reason why Brisbane can't continue to outperform the rest of Australia.

<h2>What happened in Brisbane’s off the plan apartment market in March?</h2>

Brisbane was spurred again with another huge government announcement. It was revealed Victoria Park, on the edge of Spring Hill, will be hub of the 2032 Brisbane Summer Olympic Games.

A new 63,000-seat stadium will be delivered and will become the new home of the Brisbane Lions, Brisbane Heat, and Queensland Bulls.&nbsp;There will also be a new National Aquatic Centre at Centenary Pool in Spring Hill and a major upgrade of the Queensland Tennis Centre.

<img alt="Let the Games begin: QLD Government reveals 2032 Brisbane Summer Olympic Games plans" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202025-03-26%20at%208.29.00%E2%80%AFAM.png?VersionId=tf4963Fh57hVGfR0RQFRtwEM_Grb4oQ5" />

While a dedicated Brisbane Arena is no longer required for the Games, the government is facilitating its delivery by the private sector at the GoPrint site in Woolloongabba.

Premier David Crisafulli emphasised that the new venues and upgraded facilities would attract world-class events beyond 2032, ensuring a lasting impact on Brisbane.

Read more:&nbsp;<a href="https://www.urban.com.au/news/qld/let-the-games-begin-qld-government-reveals-2032-brisbane-summer-olympic-games-plans">Let the Games begin: QLD Government reveals 2032 Brisbane Summer Olympic Games plans</a>

Limited new apartment supply is still the story of Brisbane, although prospective new apartment buyers were treated to a rare new project launch.

Local developer <a href="https://www.urban.com.au/developers/demartini-fletcher-property">DeMartini Fletcher</a>&nbsp;launched their&nbsp;<a href="https://www.urban.com.au/developments/stones-corner-qld-4120" target="">Stones Corner</a> development,&nbsp;<a href="https://www.urban.com.au/new-apartments/corner-house-stones-corner-18-stoneham-street-stones-corner">Corner House</a>, 88 one, two, and three-bedroom apartments starting from $765,000.&nbsp;

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[smartcode_project:default project_id=149098 project_image_fid=330588]

DeMartini Fletcher has collaborated with&nbsp;<a href="https://www.urban.com.au/architects/ellivo-architects">Ellivo Architects</a>&nbsp;on the design which aims to honour the heritage of the localicty while bringing in a contemporary twist.

Residents will have access to a rooftop retreat designed as a lifestyle-focused extension of their homes. The roof will feature a&nbsp;resort-style pool, spa, sauna, ice bath, gym, yoga lawn, residents’ herb garden, and barbecue facilities, all with sweeping views of Brisbane’s skyline.

[smartcode_project:default project_id=149098 project_image_fid=330608]

Corner House will integrate sustainability principles, with a focus on climate-responsive design and urban greenery.

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Read more:&nbsp;<a href="https://www.urban.com.au/news/qld/demartini-fletcher-launches-corner-house-apartments-in-stones-corner">DeMartini Fletcher launches Corner House apartments in Stones Corner</a>

While a lot of new apartment developments are going through the development application process or locking in build contracts before becoming available for buyers, developers are continually padding out their pipelines.

<a href="https://www.urban.com.au/developers/silverstone-group" target="">Silverstone Developments</a> sees more value in apartments than offices, so they've changed their plans for their prime riverfront Coronation Drive site in Milton. They now want to develop a 30-level building with 192 apartments.

<img alt="First look: Silverstone Developments to turn office to apartments on Milton riverfront site" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202025-03-03%20at%202.29.53%E2%80%AFPM.png?VersionId=8nPCP662AeBDd37vsZH_na4avFEqCn4T" />

Targeting owner-occupiers, the development will offer two and three-bedroom residences with rooftop amenities, including a lap pool and gym.

Read more:&nbsp;<a href="https://www.urban.com.au/news/qld/first-look-silverstone-developments-to-turn-office-to-apartments-on-milton-riverfront-site">First look: Silverstone Developments to turn office to apartments on Milton riverfront site</a>

&nbsp;

City Beat March 2025: Olympics announcement to drive further growth in Brisbane property market

Sydney House, the Sydney CBD's newest landmark, has been designed by not one, but two of Australia's most decoarted architecture practices.

BVN Architecture and FJC Studio joined forces to win the design competition for the project, a process required for new buildings in the City of Sydney local government area that cost over $100 million or exceed a certain height.

FJC Studio, led by Richard Francis-Jones, conceived the designs for the heritage podium and restoration of the original 1891 building, while BVN took care of 50-level protruding glass tower which will home 241 luxury apartments and a high-end hotel.

The former Pitt Street home of the City Tattersall Club is being redeveloped by joint venture partners <a href="https://www.urban.com.au/developers/first-sponsor">First Sponsor Group</a>, a listed Singaporean developer, and the Melbourne-based developer <a href="https://www.urban.com.au/developers/icd-property">ICD Property</a>, the developer behind several of Melbourne's tallest and most impressive apartment towers.

[smartcode_project:default project_id=12428 project_image_fid=312147]

The design of <a href="https://www.urban.com.au/new-apartments/sydney-house-by-city-tattersalls-club-194-204-pitt-street-sydney">Sydney House</a>&nbsp;pays homage to the late Victorian architecture of City Tattersalls Club and interprets its Free Classical style with contemporary grace.

BVN Architecture, led by Principal, Phillip Rossington and Matthew Blair, designed the tower with interiors by BVN Principal, Sally Campbell.

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Seen from the street, there is an interplay between the arched windows of the heritage facades and the scalloped fenestration of the tower above.

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“The fenestration has a rhythm inspired and inflected by the arched windows of the historic facades, subtly linking the forms while delineating new from old," Rossington says.

"This complementary approach enriches the reading of the heritage buildings, so they’re appreciated in a new light."

[smartcode_project:default project_id=12428 project_image_fid=312145]

The craftmanship of a bygone era is reinterpreted through a considered design language that filters through all levels of the hotel and tower.

Residents, patrons and hotel guests benefit from new levels of amenity with the stepped volumes creating expansive terraces and floorplans that draw natural light deep into the tower. Skyline vistas are available at every level while the penthouses enjoy panoramic views east across Hyde Park to the Heads, west to Darling Harbour, and north toward Circular Quay and Sydney Harbour.

[smartcode_project:default project_id=12428 project_image_fid=312146]

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Richard Francis-Jones, Design Director of FJC Studio, says Sydney House is a "remarkable ensemble of beautiful street facades and interior spaces across four eras, from Victorian Free Classical to today."

"We have adapted and restored three heritage buildings and designed a new contemporary infill building that completes the Pitt Street composition and defines the distinctive identity of Sydney House.

“The new infill facade is distinctly modern, with a depth, compositional character and material richness that complements the exceptional detail and beauty of the three heritage facades. The Victorian and Inter-War Palazzo-style heritage facades have been carefully restored and enriched through new modern adaptive elements. &nbsp;

“New entrances, awnings, and shopfronts are refined contemporary designs inspired by the geometry and grandeur of the restored Art Deco rooms within. This integrated architectural approach extends to the interiors where the restored late Victorian and Art Deco spaces are complemented by a new grand staircase and public artworks, creating a cohesive and enriched experience for occupants and visitors in a unique multi-era, mixed-use Sydney House.”

&nbsp;

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Sydney House is being marketed through CBRE and is expected to launch later this year.

s[smartcode_project_cta:default project_id=12428]

Richard Francis-Jones, Design Director of FJC Studio, says Sydney House is a "remarkable ensemble of beautiful street facades and interior spaces across four eras, from Victorian Free Classical to today."

BVN and FJC Studio’s architectural vision for Sydney House

There’s nothing quite like a new penthouse listing.

Beachfront apartment developments, particularly at the southern end of the Gold Coast, are incredibly rare. This makes the penthouses that crown developments like <a href="https://www.urban.com.au/new-apartments/pipis-bilinga-303-golden-four-drive-bilinga-qld-4225">PIPIS</a> even more unique.

Developer <a href="https://www.urban.com.au/developers/siera">SIERA</a> has been working toward the completion of the luxury 11-level Golden Four Drive development, located on the sands of Bilinga Beach. They are anticipating welcoming residents at the end of 2025. Now, they've released a first look inside the luxury two-level penthouses, which are expected to set a new apartment record for this quiet beachside suburb.

Each penthouse spans 446 sqm of internal and external living space across the top two levels of the Ellivo Architects-designed building.

The PIPIS Penthouse Collection is defined by high-end finishes, including natural stone, Navurban Balmoral and Plytec Blossom joinery, woodcut white-oiled natural timber, wool-textured loop carpet, and handmade feature tiles.

A sculptural spiral staircase serves as a striking focal point, complemented by a private lift offering seamless access between levels.

[smartcode_project:default project_id=138311 project_image_fid=341447]

Floor-to-ceiling windows wrap almost entirely around the penthouses, framing panoramic views of the coastline. Each residence has been designed for indoor-outdoor living with four balconies and two entertainment areas, one of which is positioned on the rooftop and will be home to a private plunge pool with a sun deck.

The kitchens are appointed with premium appliances, including an induction cooktop, combination steam oven, speed oven, ZIP tap, InSinkErator, built-in coffee machine, and a butler’s pantry with a wine cellar.

The penthouses offer four spacious bedrooms, one of which is an expansive master suite with a walk-in wardrobe and ensuite.

Each penthouse includes four secure car spaces with EV charging, dedicated bike and surfboard storage, and a full-size laundry with an outdoor drying court.

[smartcode_project:default project_id=138311 project_image_fid=264308]

PIPIS comprises just 17 half-floor apartments, as well as the two penthouses.

Residents of PIPIS will have access to a range of private ground-floor amenities, including a 15-metre heated lap pool with a sun lounge deck, a fully equipped gym with rowing, biking, and reformer Pilates facilities, as well as an outdoor rain-head shower and dog wash station.

PIPIS has been popular with owner-occupiers, downsizers, and investors from both Brisbane and the Gold Coast, while a handful of buyers have come from outside Sydney and Melbourne.

The highest settled sale price for an apartment in Bilinga is $4.6 million, in the recently completed Si Bilinga block, just a few doors down from PIPIS.

[smartcode_project_cta:default project_id=138311]

PIPIS has been popular with owner-occupiers, downsizers, and investors from both Brisbane and the Gold Coast, while a handful of buyers have come from outside Sydney and Melbourne

Six numbers to know about today’s FHBs

Jennifer Duke

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