Renovating not always a road to riches: Renovators auctioneer
As we look back on 2011, Property Observer is republishing some of our most noteworthy stories of the year.
Renovating for capital growth in today’s market is extremely tough, to say the least. The vast majority of homes that come onto the market and sell are homes that are being bought to live in. There is an emotional connection between the home and the buyer. In many instances people pay more for unrennovated homes than they do for renovated homes. Many feel they can “do a better job” or “renovate the home to a different taste” or “renovate exactly how they would like the home to present”.
There are other buyers who are time-poor and don’t have the ability to renovate. These buyers will pay a premium for well-finished homes and generally family homes that are to be held for many years.
Poor-quality renovations are punished in this sector with a lack of interest at auctions.
It’s my view that the majority of profit that is made out of a home being renovated and sold is in the buy. Those who buy well will do well. So is it the renovation that makes the money or is it the purchase that makes the money? In my view it’s the purchase. If you pay too much on the way in, it doesn’t matter how good the renovation is, it will be difficult to make money.
Where we do see opportunities in the Sydney market is in buying good apartment buildings. This can be in areas close to Sydney CBD or the likes of Parramatta and surrounds. Personally I think the inner west of Sydney is showing excellent apartment block opportunities, and bought at the right price an investment such as this that has the ability to be improved aesthetically and increase rental growth. We are seeing more investors stepping into the market for this type of asset.
TV shows such as The Block and The Renovators make for great TV. Most Australians can relate to shows such as these because everyone has the spark of renovating in them and real estate plays such an integral role within our lives. What we need to remember though is that renovating is difficult and people expect quality. When a TV show has contestants renovating homes that cut corners or that are not done by professionals and it’s shown on national TV, there are a series of doubts put in any potential buyers’ heads. These renovations are along running to a time restriction. Again this makes for great TV, but does it make for a great result? I don’t believe it does in every case.
Remember that this is not the sole importance for the show. The TV show relies on advertising and ratings. The sale comes in down the list of importance. It’s obviously necessary to “complete the sale”, and the theatre and drama of an auction can make for good TV.
If the Sydney clearance rate is 55% then it’s an excellent result for The Renovators program to sell six out of six, or a 100% clearance. Channel Ten did not want to own six investment properties all throughout Sydney. We had a committed seller. What we saw on The Block 2011 were some good buys. Many felt that the reserve prices were too high. I disagree. The properties that were bought on the night proved to be bought well appose to those that were bought in the days post-auction.
Damien Cooley is the founder of Cooley Auctions, whose firm auctioned the properties on The Renovators.
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