Pacific Bondi Beach to test the tide
The 94 apartments in the $440 million Pacific Bondi Beach development (pictured below) are being brought to market tomorrow, with some 30% expected to be sold to investors.
Eight-foot timber veneer surfboards have been sent to VIP customers as part of the preliminary marketing. Much has been made of Ben Quigley, a lifeguard on Channel Ten's reality series Bondi Rescue, having registered his interest in buying an apartment.
The developer is Capit.el Group's director Eduard Litver in partnership with Allen Linz of Rebel Property Group.
The residential, hotel and retail project has been designed by Andrew Andersons of PTW Architects.
Pacific Bondi Beach will comprise 94 apartments, a 69-apartment hotel and a two-level retail and restaurant complex.
Buyers have a choice of units starting from beach pad studios of 35 to 44 square metres starting at $550,000.
The priciest on offer are the three-bedroom-plus-study lighthouse penthouses, which range in size from 152 to 282 square metres. There have been four registrations of interest for the lighthouse apartments which are expected to sell for between $8.5 million and $14 million.
Prices range from about $14,000 non-view to $30,000-plus a square metre.
The developers Allen Linz and Eduard Litver, who were also responsible for another upmarket block, The Bondi, have engaged three interior designers: SJB, Koichi Takada and PTW.
"Everyone recognises that this is very unique almost an entire block of the beachfront," says Allen Linz.
"It won't happen again in our lifetimes."
Its forecast weekly rents for studios are estimated at $600 to $700 for the studios, one-bedroom apartments between $850 and $1,200 and two-bedroom apartments from $950 to $1600.
The selling agents are Ben Stewart at CBRE and the head of projects at McGrath, Steven Chen.
