Naia, Mermaid Beach tower eyeing owner occupiers

One of the first residential towers set to rise on the Gold Coast’s Mermaid Beach will target owner-occupiers.

The $88 million Naia is set to rise in the heart of a small residential enclave bordering Broadbeach and Mermaid Beach.

Located 400 metres from the beachfront near the Pacific Fair Shopping Centre and The Star Gold Coast entertainment complex, Naia will be pitched at the city’s burgeoning apartment dweller buyers.

Eastview (Australia), which has a decade-long history of project delivery on the Gold Coast, recently launched the 24-level project

Naia comprises one, two and three-bedroom apartments complete with ocean views.

There will be a communal rooftop precinct with sweeping ocean and city views.

Designed by architects TVS, Naia’s 97 apartments will be wrapped in a seaside-inspired design and will feature an exclusive rooftop residents’ lounge with a swimming pool.

Contemporary apartment product is scarce in Mermaid Beach, especially priced from $380,000.

Naia is the latest in a string of landmark apartment towers for Eastview, which has completed $1 billion in work on the Gold Coast including The Wave, Vogue and Verve at Broadbeach, Sanbano Coolangatta, and the Ivory and Element buildings at Burleigh Heads.

The company currently is progressing the absolute beachfront tower Northcliffe Residences in Surfers Paradise, where almost 70 per cent of the 75 apartments have sold.