Flexible working leading to demand for property in regional Australia

Flexible working leading to demand for property in regional Australia
Nerida ConisbeeDecember 8, 2020


Search activity on realestate.com.au has seen a bigger jump in views per listing for regional parts of Australia than for capital cities. This is likely to be explained by COVID-19 as people are perhaps looking for bigger places to live and aren’t currently tied to a central workplace. Longer term, acceptance of flexible working does mean that living in a capital city may no longer be necessary. 

It appears that during COVID-19, affordability may be of less importance to property buyers in regional areas and that lifestyle factors are becoming more important. To this point, the most viewed property listing on realestate.com.au in Australia this week is a property in Dural (pictured above), which has received almost 300,000 views. 

While broadly, regional Australia has seen an uplift, what is also interesting is the regions that have jumped up in popularity. We tend to see certain areas always being far more popular. Mornington Peninsula, while not technically regional, tops the list, which is driven by a great lifestyle and easy access to Melbourne. Central Coast and Illawarra are consistently in the top three. Both are similarly close to Sydney, have nice beaches and are relatively affordable.

The biggest change has been the two areas that have dropped off the list – Ballarat and south-east Tasmania – and the two that have pushed up – Richmond-Tweed and Southern Highlands and Shoalhaven. The two new additions offer some of the most expensive regional properties in Australia while the ones that have dropped off were affordable.

NERIDA CONISBEE is the Chief Economist at the REA

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