Collingwood’s Yorkshire Brewery to launch this weekend

Collingwood’s Yorkshire Brewery to launch this weekend
Jessie RichardsonMay 29, 2014

Buyers looking for a taste of inner city living with a heritage twist will get their opportunity on Saturday 30 May as the Yorkshire Brewery development launches.

The development by SMA at the old Yorkshire Brewery site in Collingwood releases the first of its 358 apartments and townhouses to the public this weekend following a media launch on Thursday night.

SMA’s Martin Strode and Tom Jordan of architectural firm Hayball unveiled the plans for the 4,500 square metre site. The heritage plot on Wellington Street will be redeveloped into three residential towers, including the brew tower itself, which at the time of its construction in 1880 was Australia’s tallest building.

The development will also include Yorkshire Square, a 480 square metre piazza that Strode says is planned to house a weekend market. There are also plans for the Brew Towers Café (the site of last night’s event), a delicatessen and a gym and yoga centre. A local gallery has also been engaged to commission a sculpture for the centre of the square.

With such a strong offering of onsite facilities, there’s no doubt that SMA hopes to tap in to the recently gentrified lifestyle market offered by Collingwood (and coveted by cashed up aspiring Collingwood residents). Under the expert eye of heritage architect Peter Lovell working with Heritage Victoria, SMA promises to retain and restore the historical (and nostalgic) value of the site.

Thursday night’s media launch finished with a beer masterclass from Clifton Hill Brewpub’s head brewer Costa Nikias. The craft brewer took the attendees through a range of craft beers and contemplated the recent boom in demand for artisanal beers.

“We’re trading up in our choices,” mused Costa. “With beer, with food, with everything.” 

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