Bellona sales set to steer Breakfast Point towards 2016 final settlements

Bellona sales set to steer Breakfast Point towards 2016 final settlements
Jonathan ChancellorOctober 10, 2012

The sale of 39 nearby apartments during September suggests Rose Group is set for strong interest when its latest Breakfast Point apartment complex market hits the market this weekend.

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Bellona (pictured above and below) will offer water views from its upper three levels in the Parramatta River location at Mortlake on its early 2014 completion.

The off the plan prices start at $555,000 for a one-bedroom unit with an internal size of 66 square metres, and two-bedroom apartments start at $695,000 and have an internal size of 107 square metres.

The $1,455,000 mark is the starting price for three-bedroom units, with an internal size of 167 square metres.

The penthouses start at $2.18 million, with an internal space of 202 square metres.

There are 62 apartments including 25 one-bedders, 28 two-bedders, four three-bedders and five penthouses.

First home buyers are expected to purchase some of the one-bedroom apartments and take advantage of the government incentive, which started on October 1, with purchasers not exceeding $650,000 set to receive a $15,000 payment.


Some 70% of the apartments face to the north and east.

Buyers in the  Harbour precinct will be able to use the 3,700 square metres of private outdoor space and a 25-metre horizon lap pool, a lagoon pool and pavilion.

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Breakfast Point, on the Parramatta River at Mortlake, is a 52-hectare project developed by the family-run company headed by Bob and Margaret Rose and their son Bryan (pictured below).

Their ancestors arrived from England as free settlers on the ship Bellona in 1793 and became pioneering farmers at Liberty Plains in the Strathfield area.

The first owners settled into their new homes on the site in 2002. Many were among those who helped notch up $30 million worth of sales in the first three months of release in late 2000.

The September 2012 sales tally was the highest of the year, with the 39 deposits valued at $33.5 million.

More than 1,700 homes and apartments have been sold over the past 12 years by its joint developers Rose Group and Cbus Property, the national construction industry superannuation fund.

There will be on its 2016 completion some 2,265 abodes.

The Rose Group bought the Parramatta River site from AGL in 1999 in a staged handover for about $150 million over six years before its final payment for the site.

The site had been owned by AGL since 1883.

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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