A slower property market inspires a proactive response: Damien Cooley

Damien CooleyDecember 8, 2020

I don’t know about the rest of the industry, but here at Cooley Auctions we are pretty pleased that April is behind us. The data to come out of April shows that low volume and a genuine lack of quality properties on the market can have a direct impact on prices, clearance rates and buyer activity. We expected a lot more property to begin coming onto the market after the Easter break, but it seems school holidays and the Anzac Day public holiday has all but written off April as a month that many would like to forget.

The big positive to take out of the last couple of days is the Reserve Bank of Australia’s decision to lower the cash rate by 50 basis points to 3.75%, effective May 2, 2012. It’s no secret that economic conditions have been weaker than expected and the recent inflation figures released show that it has moderated. While we don’t feel that the RBA’s decision will spur on an immediate market recovery, it is a move in the right direction for borrowers and agents alike. The message for buyers right now is buy immediately because when the market bounces back it will bounce back at a pace that will be difficult to keep up with. Vacancy rates remain strong and interest rates are low. It is an exceptional time to be buying.

Too often we can get caught up in “the market”. The market is what it is and we shouldn’t make excuses based on a slower market. Hunger is the key ingredient in the success of any agent, and hard work, making calls and being proactive should drive your business. Be inspired by the people you look up to. Model the agents who are succeeding and leave the negativity for someone else. The work you are doing today will have a direct reflection on your results this winter and spring.

  • Even Channel 7 News couldn’t resist coming along to this one bedroom apartment in the heart of the Sydney CBD at 282/569-581 George Street Sydney. It sold at auction for $408,000 through Alan Cheung, LJH Chinatown. Auctioneer: Paul Millett
  • This five-bedroom home held in the same family for over 130 years at 20 Tantallon Avenue, Arncliffe attracted terrific interest and seven registered bidders when it sold well above reserve for $980,000 through George Kambouroglou, Raine & Horne Rockdale. Auctioneer: Andrew Cooley
  • In front of a huge crowd and Channel 9 News this immaculately presented federation home set on approximately 556 square metres of land at 50 Monash Road, Gladesville, sold at auction for $96,000 above reserve when it sold for $1,076,000 through Matthew Shepherd & Nick Bedford, Belle Property Beecroft. Auctioneer: Nick Cleary

Ideally located across the road from Nagle Park and just a short level walk to Pacific Square, this well-presented two-bedroom home at 97 Hannan Street, Maroubra, sold at auction for $810,000 through Cameron Airlie, Ray White Maroubra/South Coogee. Auctioneer: Ricky Briggs

Commercial sector

  • A medical centre moments from Liverpool CBD, hospital and train station with a current net income of approximately $75,700 per annum at 8 Speed Street, Liverpool sold at auction for $860,000 through Miron Solomons, City Commerical Property. Auctioneer: Damien Cooley\
  • A cracking result was achieved for this funky warehouse at 12 Clevedon Street, Botany. It sold at auction for $1,186,000 through Keegan Ridings & Sam Brewer, Jones Lang LaSalle. Auctioneer: Damien Cooley
  • A ground-floor shop leased to Pizza Hut and three-bedroom apartment freshly renovated at 232 Marrickville Road, Marrickville, sold in the Cooley Auction Centre Inner West for $1,080,000 through Colin Tseris, R T Golby (Realty).Auctioneer: Ricky Briggs
  • A prized blue-ribbon estate set over 2.5 acres (1.01 hectares) at 3 Pembury Close Denham Court sold at auction for $1.75 million through Fab Dalfonso, Colliers International. Auctioneer: Bram Page

 

Damien Cooley is the founder of Cooley Auctions

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