Latitude launches in Coolum Beach targeting luxury downsizers

Latitude launches in Coolum Beach targeting luxury downsizers
Latitude launches in Coolum Beach targeting luxury downsizers

A new Coolum Beach apartment development is targeting the luxury end of the market.

Latitude Coolum Beach from HMR Projects offers seven apartments, including one penthouse.

Latitude launches in Coolum Beach targeting luxury downsizers

The 809 square metre Beach Road lot is close to the main beach and Coolum Esplanade.

HMR Projects Director Ken Reed said he expects strong interest in the apartments.

“Our recent developments in Buderim, including Sage Landing and Elevate on Buderim, have shown positive demand for high quality new homes right in the centre of a vibrant and social precinct and Latitude Coolum Beach offers both an outstanding location and the premium finishes our buyers have become accustomed to,” Reed said.

“This is our first development in Coolum for quite some time and we are excited to launch a quality product in the heart of a fantastic beachside locale. 

“Coolum is all about lifestyle and we feel confident Latitude will perfectly embrace and enhance all the beachside township has to offer.

“The apartments will be spacious ranging from 177 square metres to 247 square metres and are designed for comfort and convenience with many taking in the spectacular views to the beach and rolling surf. 

“Latitude Coolum Beach really epitomises what people love about the coast — both the locals and those looking to make a sea change.”  

Latitude launches in Coolum Beach targeting luxury downsizers

North Shore Realty’s selling agent Ben Thomson said sales had been strong in the Coolum area, particularly from downsizers.

“There is very limited stock in the luxury apartment market in the Coolum area, with 99 per cent of off-the-plan sales in Coolum selling out prior to construction commencing,” Mr Thomson said. 

“Coolum Beach is a sought-after destination for both residential purchase and tourism investment and we have enjoyed a strengthening property market in 2018.

“We feel really confident that this is the right type of development for the area, so expect demand will be high both from those wanting to stay in Coolum and those moving into the area.

“Working with HMR Projects has been really rewarding as the team is focused on delivering quality over quantity and their commitment to building high-end, luxury product is clearly evident in the build of Sage Landing in Buderim which is currently underway.

“The Reed family has long had a reputation for delivering quality developments across the Coast and beyond and it’s great having a developer of this calibre turn their attention to Coolum.   

“Coolum’s proximity to Noosa and some of the coast’s finest restaurants as well as its fabulous beaches, boardwalk and surf culture are appealing to downsizers and professional couples who want spacious living without the day-to-day maintenance of a freestanding home.”

The apartments are priced from $869,000.

apartment Coolum

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