Wealthy Hedges Avenue residents opposing Sunland's 44-storey Mermaid Beach skyscraper

The Gold Coast Bulletin has reported wealthy residents have vowed to oppose the development of the a 44-storey residential tower on the Gold Coast’s Hedges Avenue.

But the ASX-listed group is pushing ahead with the $230 million proposed tower, designed by BDA Architects that comprises 99 apartments.

Sunland paid $13.4 million for the 1821 square metre Hedges Avenue site which falls 100 metres within the boundary of the Broadbeach area plan, which allows high-rises.

The neighbouring Peerless Ave marks the start of a three-storey height limit.

Sunland managing director, Soheil Abedian, said the proposed height of the tower was in line with existing and future high-rises nearby.

“Within the context of its urban surrounds, 272 Hedges Avenue presents both unparalleled design and location amenities, reflecting the high standards of lifestyle, quality and craftsmanship sought by the owner-occupier market,” he said.

He described it as "an elegant, curvilinear landmark providing a sculptural marker at the southern edge of the expanding Broadbeach precinct".