The Natura $450 million development takes brand to natural highs

Design agency Frost*collective collaborated with Sydney property developer Romeciti on launching the first stage on its $450 million, two tower, 11,000sqm, 357 apartment Macquarie Park development Natura.

Ant Donovan, Group Creative Director, Frost*collective said Natura is all about unique connections with both nature and those amongst the community.

"Romeciti wanted the Natura brand to promote the kind of lifestyle that we all aspire to – one that offers elegance and style and that also provides a sense of belonging,” he said.

"Some of the development’s five star amenities are key points of difference designed into the Natura experience to heighten the sense of well-being.

Jeanne Ogilvie, Strategist, Frost*Design said they wanted the brand to convey an inspired and perfect balance of nature and urban living.

A team of environment specialists worked with architectural practice Elenberg Fraser to build Natura’s 700m2 display suite complete with branded activations on the journey to entry, signage and graphics.

Natura is expected to be completed in 2020.

For more information on Natura, click here.