Harvey Norman CEO Katie Page's Main Beach, Gold Coast development

Harvey Norman CEO Katie Page's Main Beach, Gold Coast development
Harvey Norman CEO Katie Page's Main Beach, Gold Coast development

Harvey Norman CEO Katie Page is set to kick off marketing her exciting new M3565 apartment project on the Gold Coast.

Recently completed, the seven apartment tower at 3565 Main Beach Parade was built and designed to achieve a 5 Star Green Star rating.

It's the first whole floor high-rise complex to be completed on the sandy stretch for almost three decades.

Prices start at $6.2 million through Ray White Prestige agent Robert Graham.

The two level penthouse is being tipped to set a record price for the popular strip set where $9.2 million was paid by Melbourne businessman Peter Devitt in 2011 for the penthouse in Main Beach’s Liberty Panorama tower.

Page paid $15.5 million in 2007 for the 882 sqm building block then battled council to secure her construction approvals. 

The typical full floor apartment comprises three bedrooms, four bathrooms and study in the 400 sqm space.

Pages 's intense focus was on meshing high end luxury with strong environmental credentials.

“We have been planning this building for a very long time," she said.

"It is the most beautiful, amazing block of land – it is the dream.

"To be able to wake up in the morning and be on the beach in an area that is so different to the rest of the Gold Coast is really quite an extraordinary experience.”

M3565 was designed by Sydney architect Virginia Kerridge, who says the extensive use of contemporary finishes such as tinted concrete, timber shutters and zinc ensured the building was deliberately different to anything previously seen on the Gold Coast.

The result according to Ms Page is a building that “fits in rather than stands out”.

“Virginia loves environmental architecture, which is the kind of design that understands finishes and how they should respond to their environment not just when they are completed but in twenty years time.”

Page reckons great buildings "improve with age.”

Main Beach is considered one of the plump locations on the Gold Coast, being a quieter and considerably more exclusive beachfront enclave with high end shopping and restaurants that has been a favourite getaway destination for well-heeled Sydneysiders and Melbournians for decades.

This article first appeared in the Sunday Telegraph. 

Jonathan Chancellor

Jonathan Chancellor

Jonathan Chancellor is one of our authors. Jonathan has been writing about property since the early 1980s and is editor-at-large of Property Observer.

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